{"id":47584,"date":"2022-02-04T10:14:00","date_gmt":"2022-02-04T02:14:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=47584"},"modified":"2022-02-03T22:19:11","modified_gmt":"2022-02-03T14:19:11","slug":"rcbcs-innovation-with-empathy-results-in-multiple-awards","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2022\/02\/04\/rcbcs-innovation-with-empathy-results-in-multiple-awards\/","title":{"rendered":"RCBC\u2019s innovation with empathy results in multiple awards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Rizal Commercial Banking Corporation (RCBC) identifies the customer\u2019s pain points and innovates with empathy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is how RCBC executive vice president and chief innovation and inclusion officer&nbsp;Lito Villanueva explains the bank\u2019s motivation to improve its digital services in order to help its customers achieve their financial aspirations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo successfully launch and sustain a digital transformation initiative, we need to understand the customer\u2019s pain points while at the same time anticipating their needs. To innovate with empathy has already become a part of RCBC\u2019s transformative culture,\u201d&nbsp;Villanueva said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, the Yuchengco-led universal bank proved that almost everything is possible when it comes to digital finance innovations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn 2022, our commitment is unrelenting efforts in accompanying more Filipinos towards shared prosperity,\u201d&nbsp;he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This mindset resulted in multiple recognitions here and abroad for its successful and effective digital innovations and initiatives during the pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RCBC was recognized in the&nbsp;International Innovation Awards (IIA) 2021 and The Asian Banker Philippines Awards 2021,&nbsp;while the bank\u2019s digital finance app, DiskarTech, was recognized by the London-based Global Banking &amp; Finance Review as part of The Next 100 Global Awards for 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last month, the Department of Labor and Employment (DOLE) named RCBC as one of its outstanding stakeholders during the 88<sup>th<\/sup>&nbsp;DOLE Anniversary and Stakeholders Night.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Villanueva said RCBC have always believed in the power of partnerships, especially with key government agencies, to push inclusive digital finance forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIn times of crisis, it is this collaboration between private and public sectors that will truly expedite the healing of our nation,\u201d<\/em>&nbsp;he further said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He pioneered the launch of RCBC\u2019s DiskarTech, which was touted as a mass-market super app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of end October 2021, a total of P18.7-billion in government aid and cash subsidy has been disbursed through DiskarTech and ATM Go, benefitting more than 27 million Filipinos in 76 out of 81 provinces in the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the same period, the app booked a gross transaction value in excess of P14.9 billion. Partner deposits likewise recorded a 69,526-percent and 12,765 percent surge in transaction value and volume respectively, with close to P3 billion in cash-in value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These cash-in and deposit transactions are being done in over 45,000 touch points nationwide that includes 7-Eleven, Bayad Center, Ayannah, rural banks, pawnshops, drugstores, and other money service business among others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RCBC was recognized in the\u00a0International Innovation Awards (IIA) 2021 and The Asian Banker Philippines Awards 2021,\u00a0while the bank\u2019s digital finance app, DiskarTech, was recognized by the London-based Global Banking &#038; Finance Review as part of The Next 100 Global Awards for 2021.<\/p>\n","protected":false},"author":6,"featured_media":47585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[413,1185,4867],"class_list":["post-47584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-banking","tag-banking-and-finance","tag-banking-industry"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/47584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=47584"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/47584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/47585"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=47584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=47584"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=47584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}