{"id":44874,"date":"2021-08-11T13:57:50","date_gmt":"2021-08-11T05:57:50","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=44874"},"modified":"2021-08-11T13:57:53","modified_gmt":"2021-08-11T05:57:53","slug":"pldt-keeps-relentless-fiber-ftth-rollout-to-ensure-topnotch-cx","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2021\/08\/11\/pldt-keeps-relentless-fiber-ftth-rollout-to-ensure-topnotch-cx\/","title":{"rendered":"PLDT keeps relentless fiber, FTTH rollout to ensure topnotch CX"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>PLDT has laid down an additional 95,000 kilometers\u00a0of nationwide fiber footprint\u00a0in the first half of the year, further expanding the country&#8217;s most extensive fiber infrastructure to more than 524,000 kilometers as of end-June 2021, an increase of 22% from a year ago.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This infrastructure supports PLDT Home&#8217;s broadband services as well as its wireless arm Smart Communications, Inc. (Smart)&#8217;s mobile networks, ensuring good customer experience as Filipinos continue to rely on fast and reliable connectivity for their daily transactions, with the country entering lockdowns anew due to rising COVID-19 cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We continue to elevate customer experience by making sure that we invest in the strongest, most extensive digital infrastructure,&#8221; said Alfredo S. Panlilio, PLDT Inc and Smart Communications President and CEO. &#8220;We&nbsp;still&nbsp;face&nbsp;big&nbsp;challenges&nbsp;along the way but remain steadfast in our commitment to deliver the needs of our customers.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PLDT has fast-tracked this rollout to address market demand. As of end-June, PLDT had extended the reach of its fixed broadband service to cover 11.3 million homes passed, while the total number of fiber-powered ports has increased to 4.8 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Digital transformation is key<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panlilio also emphasized that PLDT will continue its digital transformation efforts, which began in 2016. &#8220;We&nbsp;are working towards&nbsp;automation to improve the way we&nbsp;serve&nbsp;and deliver&nbsp;to&nbsp;our customers,&#8221; he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highlighting that customer experience remains to be a focus area for PLDT moving forward, Panlilio added that cultural transformation is also integral to this overall effort to elevate CX: &#8220;Every PLDT and Smart employee is an ambassador of the company,&nbsp;with a strong&nbsp;focus on improving CX,&#8221; he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PLDT and Smart\u2019s relentless push to provide connectivity for all is aligned with the group\u2019s long-standing commitment to help the Philippines attain the UN\u2019s Sustainable Development Goals, particularly SDG #9: Industry, Innovation, and Infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are committed to do more to help ensure that Filipinos thrive in this fast-changing digital world,&#8221; Panlilio said, underscoring the need for excellence in CX, digital innovation, and operational efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLDT has fast-tracked this rollout to address market demand. As of end-June, PLDT had extended the reach of its fixed broadband service to cover 11.3 million homes passed, while the total number of fiber-powered ports has increased to 4.8 million.<\/p>\n","protected":false},"author":6,"featured_media":42017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[379],"class_list":["post-44874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-pldt"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/44874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=44874"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/44874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/42017"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=44874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=44874"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=44874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}