{"id":44821,"date":"2021-08-09T09:13:51","date_gmt":"2021-08-09T01:13:51","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=44821"},"modified":"2021-08-09T09:13:54","modified_gmt":"2021-08-09T01:13:54","slug":"kaspersky-ranked-champion-in-canalys-global-leadership-matrix-for-2nd-consecutive-year","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2021\/08\/09\/kaspersky-ranked-champion-in-canalys-global-leadership-matrix-for-2nd-consecutive-year\/","title":{"rendered":"Kaspersky ranked \u2018Champion\u2019 in Canalys Global Leadership Matrix for 2nd consecutive year"},"content":{"rendered":"\n

Kaspersky has achieved \u201cChampion\u201d status, for the second consecutive year, in the 2021 Cybersecurity Leadership Matrix by Canalys, a renowned global technology market analyst firm with a distinct channel focus. The global cybersecurity company attained the coveted ranking with an increase of 12.7% in the overall partner rating. Kaspersky was the highest-rated vendor by partners across many categories, including pricing speed and competitiveness, and quality of account management among others.<\/strong><\/p>\n\n\n\n

The Canalys Cybersecurity Leadership Matrix assesses vendor performance in the channel, based on feedback into a Vendor Benchmark, over the last 12 months. It tracks leading technology vendors around the world, collating the experiences of channel partners when working with different vendors. The Matrix also considers independent analysis of vendors, including assessing vision and strategy, portfolio competitiveness, customer coverage, channel business, M&A activities, new product launches, as well as new and announced channel initiatives.<\/p>\n\n\n\n

The recognition comes amid Kaspersky\u2019s latest enhancements of its channel partner experience. These initiatives include updates to the company\u2019s specializations and launch of a new program to focus on Enterprise solutions, the simplification of its Deal Registration process, the launch of soft skills courses to support remote selling, and much more. Within the last 12 months, Kaspersky has also undertaken several joint marketing campaigns and made market development funds (MDF) more flexible, resulting in strong growth of executed co-marketing activities.<\/p>\n\n\n\n

\u201cWe\u2019re honored to achieve another \u2018Champion\u2019 ranking in the Leadership Matrix by Canalys and see an increase in the overall partner rating from last year\u2019s result,\u201d says Kirill Astrakhan, Global Head of Channel Sales at Kaspersky. \u201cThis reflects our commitment to the success of our channel partners \u2013 with a clear vision of providing profitability, delivering best-in-class channel support, and making it as easy as possible to do business with us,\u201d he adds.<\/p>\n\n\n\n

Kaspersky is committed to enhancing its channel experience and profitability for partners and continuously reaches out to them for feedback to constantly improve. The company\u2019s strong channel development roadmap is also backed by marketing campaigns, partner education programs, incentives, lead management, and dedicated platforms such as Kaspersky License Management Portal \u2013 a marketplace for partners to easily tap into the vast business opportunities available.<\/p>\n\n\n\n

Find out more about the benefits for Kaspersky partners at the company\u2019s United Partner Program page \u2013 www.kaspersky.com\/partners\/partnerprogram.<\/p>\n\n\n\n

Kaspersky has been ranked multiple times by Canalys. For example, in February, the analyst firm ranked Kaspersky as number one in the Canalys Worldwide Vendor Benchmark for the second year, for the quality of its partner program. The leading channel satisfaction benchmark is an objective comparison of channel partner programs. It measures how vendors perform in a number of key categories and provides reassurance to the channel when selecting vendors in a range of sectors, including cybersecurity.<\/p>\n","protected":false},"excerpt":{"rendered":"

The recognition comes amid Kaspersky\u2019s latest enhancements of its channel partner experience. These initiatives include updates to the company\u2019s specializations and launch of a new program to focus on Enterprise solutions, the simplification of its Deal Registration process, the launch of soft skills courses to support remote selling, and much more. <\/p>\n","protected":false},"author":6,"featured_media":35534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[101],"class_list":["post-44821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-kaspersky"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/44821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=44821"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/44821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/35534"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=44821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=44821"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=44821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}