{"id":43499,"date":"2021-05-28T10:02:00","date_gmt":"2021-05-28T02:02:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=43499"},"modified":"2021-05-27T17:06:04","modified_gmt":"2021-05-27T09:06:04","slug":"boomi-appoints-honchew-seetoh-as-gm-for-asia","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2021\/05\/28\/boomi-appoints-honchew-seetoh-as-gm-for-asia\/","title":{"rendered":"Boomi appoints HonChew Seetoh as GM for Asia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/boomi.com\/\" target=\"_blank\">Boomi<\/a>, provider of cloud-based integration platform as a service (iPaaS), announced that\u00a0HonChew\u00a0Seetoh\u00a0has been appointed General Manager for Asia, tasked with driving the company\u2019s continued expansion as accelerated technology investment drives heightened demand for integration, data management and workflow solutions.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seetoh\u00a0joins Boomi with more than three decades\u2019 experience as a business and technology leader, with roles spanning Chief Information Officer (CIO), consulting, multinational account management,\u00a0profit\u00a0and loss (P&amp;L) management, and B2B sales at companies such as Hewlett Packard Enterprise, Cisco Systems, Abacus International, Cap Gemini, Deloitte, Fiserv, and Accenture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seetoh&nbsp;reports to&nbsp;Ajit&nbsp;Melarkode, Vice-President Asia-Pacific and Japan (APJ) at Boomi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSince Boomi launched in Asia, our expansion has been underscored by the ability to provide a very simple way for companies to connect\u00a0highly-complex\u00a0technology environments in the cloud, deploy new applications, and Internet of Things (IoT) devices quickly,\u201d said Melarkode. \u201cAs a result, they are able to extract and share data securely to enhance business intelligence across their entire operations and create integrated experiences for all stakeholders.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on his appointment,\u00a0Seetoh\u00a0said, \u201cOrganizations are modernizing through digitalization and the app economy. Boomi offers a unified, low-code platform with multiple key product offerings that remove complexity, reduce cost, and accelerate the rate at which those companies can see a return on their investments, and benefit automation and data intelligence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCompanies across Asia prefer pragmatic and flexible technology adoption, rather than being forced into a large, up front capital expenditure. Unlike traditional \u2018one-size-fits-all\u2019 integration platforms, Boomi caters to the diverse business requirements and technology adoption preferences of companies in this region, which is especially critical to support modernization amid continued economic uncertainties,\u201d added\u00a0Seetoh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHonChew\u00a0is a veteran of the technology industry with extensive vendor and client-side experience. He has held leadership positions in ASEAN and internationally companies including Hewlett Packard Enterprise, Cisco Systems, Cap\u00a0Gemini\u00a0and Deloitte, and led relationships with multi-billion-dollar financial services conglomerates, leading airlines, and some of the continent\u2019s largest telecommunications providers. This will prove invaluable in building on the momentum we have extended this year,\u201d added\u00a0Melarkode.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seetoh joins Boomi with more than three decades\u2019 experience as a business and technology leader, with roles spanning Chief Information Officer (CIO), consulting, multinational account management, profit and loss (P&#038;L) management, and B2B sales at companies such as Hewlett Packard Enterprise, Cisco Systems, Abacus International, Cap Gemini, Deloitte, Fiserv, and Accenture.<\/p>\n","protected":false},"author":1,"featured_media":43500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[100,281,3714,3716,4875,3262,4704],"class_list":["post-43499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-appointment","tag-dell","tag-dell-boomi","tag-dell-boomi-atomsphere","tag-dell-emc","tag-dell-philippines","tag-dell-technologies"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/43499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=43499"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/43499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/43500"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=43499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=43499"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=43499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}