{"id":42468,"date":"2021-03-31T12:23:23","date_gmt":"2021-03-31T04:23:23","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=42468"},"modified":"2021-03-31T12:23:27","modified_gmt":"2021-03-31T04:23:27","slug":"pldt-calls-on-msmes-to-explore-digital-opportunities-to-fuel-business-recovery","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2021\/03\/31\/pldt-calls-on-msmes-to-explore-digital-opportunities-to-fuel-business-recovery\/","title":{"rendered":"PLDT calls on MSMEs to explore digital opportunities to fuel business recovery"},"content":{"rendered":"\n

PLDT called on entrepreneurs and MSMEs to take advantage of opportunities in their digital transformations to help their businesses recover and adapt to the changing consumer behavior that the pandemic has accelerated.<\/strong><\/p>\n\n\n\n

PLDT Enterprise Product Manager Paula Mika Sta. Maria said: \u201cToday more than ever, entrepreneurs have shown their resilience in re-calibrating their businesses to take on even the most unsure situations. PLDT Enterprise\u00a0has always been\u00a0one with businesses\u00a0in fueling\u00a0their digital transformation. Through the services we deliver, we hope to inspire\u00a0businesses to look beyond these challenges, and we\u00a0believe that\u00a0fiber\u00a0is the future of the enterprise.\u201d<\/p>\n\n\n\n

The pandemic has put a lot of strain on the economic situation in the country, with micro- and small and medium enterprises (MSMEs) taking on the brunt of the impact of the lockdown, with some unfortunately unable to recover at all forcing them to close shop.\u00a0<\/p><\/blockquote>\n\n\n\n

But for those businesses who were quick to pivot and shift their operations to digital solutions, somehow, fared better in coping with the pandemic and even found opportunities of doing business in the \u201cnew normal.\u201d<\/p>\n\n\n\n

Sta. Maria noted how a lot of the usual retail businesses have turned on to digital platforms as their new channels for delivering on purchases.\u00a0Having an online\u00a0presence\u00a0has also become a strong avenue\u00a0to promote their products, engage with customers, and fuel contactless transactions\u00a0as the new consumer behavior have become even more digital savvy.<\/p>\n\n\n\n

\u201cStoreshave adapted their business models from traditional physical stores to having a website or joining\u00a0online\u00a0marketplace platforms\u00a0partnered with\u00a0third\u00a0party couriers to make it easier for their customers to get their products safely,\u201d she added. \u201cThose in the food service industry \u2013 with less foot traffic for\u00a0dine-in<\/em>, they focused on online resellers for ready to eat meals or frozen meals so consumers can enjoy their favorite meals from their homes at anytime, while\u00a0Professional services have shifted to virtual videocalls to continuously serve clients with no physical contact. An example would\u00a0be how\u00a0review centers conduct classes via livestreaming.\u201d<\/p>\n\n\n\n

Connectivity from PLDT and digital tools have been key for businesses to survive the pandemic including PLDT\u00a0Enterprise\u2019s\u00a0BEYOND FIBER\u00a0offer.<\/p><\/blockquote>\n\n\n\n

These include a more resilient business-grade fiber connectivity for business owners, and sets them up to harness curated digital solutions \u2013 from tools to better collaborate or be more productive online, to applications that increase digital security, leveraging on the PLDT\u2019s Group\u2019s cybersecurity expertise with ePLDT, and while payments have also taken the digital route, be able to process credit card and online payments through apps like PayMaya.<\/p>\n\n\n\n

Through BEYOND FIBER, businesses are provided with a premium Cisco Meraki router to better optimize the bandwidth allocation of their wi-fi where connected office users focus on being productive, while safely sharing some bandwidth to guest users like those that will use a QR for contact tracing.<\/p>\n\n\n\n

BEYOND FIBER is introduced at an affordable price point and made more reliable for business \u2013 with a boosted minimum speed of 90% of the subscribed speed at 90% reliability to support the digital transformation of businesses of all sizes.<\/p>\n","protected":false},"excerpt":{"rendered":"

For those businesses who were quick to pivot and shift their operations to digital solutions, somehow, fared better in coping with the pandemic and even found opportunities of doing business in the \u201cnew normal.\u201d<\/p>\n","protected":false},"author":6,"featured_media":36197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[379,1145,2747,96,2727,1704,1656],"class_list":["post-42468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-pldt","tag-tech-for-smbs","tag-tech-for-smes","tag-technology","tag-technology-adaption","tag-technology-at-home","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/42468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=42468"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/42468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/36197"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=42468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=42468"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=42468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}