{"id":4226,"date":"2014-03-07T13:07:27","date_gmt":"2014-03-07T05:07:27","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=4226"},"modified":"2014-03-07T13:09:58","modified_gmt":"2014-03-07T05:09:58","slug":"nissan-renews-presence-ph-new-altima-sylphy-models","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2014\/03\/07\/nissan-renews-presence-ph-new-altima-sylphy-models\/","title":{"rendered":"Nissan renews presence in PH with new Altima and Sylphy models"},"content":{"rendered":"

Nissan today announced the launch of two global sedans in the Philippines – the all-new Nissan Altima and the all-new Nissan Sylphy. The event also signals the start of operations for the company in the Philippines, marking a renewed presence for Nissan Motor Corporation in the country.<\/strong><\/p>\n

The all-new Altima has the signature dynamic driving performance for which it has earned acclaim from previous Altima iterations. To this, the all-new model adds premium design and comfort inspired by the Nissan Teana. This combination offers a refreshing and dynamic – yet comfortable – driving experience. Powered by either the new QR25 or VQ35DE engine, both matched with the next-generation Xtronic transmission, the new Altima delivers responsive acceleration and excellent fuel economy. Furthermore, a newly designed rear multi-link suspension system endows Altima with impressive maneuverability.<\/p>\n

As Nissan\u2019s mainstream mid-size sedan, the all-new Sylphy provides value which goes beyond convention, offering numerous attributes which define and enhance ownership experience and customer value. Sylphy anchors itself to best-in-class fuel economy by utilizing either the new MRA8DE engine or GR16DE engine, both matched with the next-generation Xtronic transmission.<\/p>\n

At the launch event, to demonstrate the new possibilities enabled by the new company, NPI showcased the Nissan Almera NISMO Aero Package, inspired by Nismo\u2019s motorsport technologies. Almera, which was launched in the Philippines in January 2013, is one of the best-selling models in the current line-up, encompassing approximately 20% of total sales under the Nissan brand.<\/p>\n

\u201cThe introduction of Altima and Sylphy represents Nissan\u2019s renewed presence in the Philippines with true global resources and a strong commitment to the market,\u201d said Takao Katagiri, Nissan Motor Corporation executive vice president. \u201cToday marks the start of a new chapter for Nissan in the Philippines and one that I am very proud to be part of.\u201d<\/p>\n

Nissan Philippines Inc. (NPI) started operations as the new national sales company for the Philippines on March 1. The company intends to reinforce brand and sales power across the nation by broadening the product lineup and strengthening its sales and services network. NPI sets an ambitious goal to sell over 8,900 units in fiscal year 2014.<\/p>\n

\u201cThe establishment of Nissan Philippines brings Nissan in the Philippines together into one, stronger entity – \u2018One Nissan, One Direction\u2019,\u201d said Kenji Naito, president of NPI. \u201cI am confident that NPI will pave the way to a bolder and more proactive Nissan in this fast-growing market, with a strengthened brand and enhanced sales power.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Nissan today announced the launch of two global sedans in the Philippines – the all-new Nissan Altima and the all-new Nissan Sylphy.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[637],"tags":[1375],"class_list":["post-4226","post","type-post","status-publish","format-standard","hentry","category-motoring-2","tag-nissan"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/4226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=4226"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/4226\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=4226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=4226"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=4226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}