{"id":41182,"date":"2020-12-21T18:03:18","date_gmt":"2020-12-21T10:03:18","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=41182"},"modified":"2020-12-21T18:03:20","modified_gmt":"2020-12-21T10:03:20","slug":"realme-introduces-official-brand-character-realmeow","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2020\/12\/21\/realme-introduces-official-brand-character-realmeow\/","title":{"rendered":"realme introduces official brand character, REALMEOW"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>realme Philippines, the no. 1 smartphone brand in the country, joins its global counterparts in the launch of realme\u2019s official brand character \u2013 REALMEOW. REALMEOW is given the title Chief Trending Officer, destined to lead trends in tech, visuals and geek pop culture. REALMEOW, with its high-tech and trendsetting design, embodies the trendsetting attitude and diversified personalities of Gen Zs.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REALMEOW\u2019s bold and street-style design represents realme\u2019s \u201cDare to Leap\u201d spirit. Appropriately so, the brand character takes inspiration from cats \u2013 independent, fearless, agile and ready for breakthroughs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The official outer-worldly brand character of realme is co-designed by world-famous animator Mark Walsh. Walsh is the directing animator of Pixar\u2019s Finding Nemo and character developer of Pixar\u2019s Monsters, Inc. He believes that \u201ccharacters start with passion. Defining the passion and the obstacles a character must overcome to achieve it is what makes a great personality of an identifiable character.\u201d Walsh joined the realme Design Studio as creative consultant to create the trendsetting REALMEOW, having independence and fearlessness as the character\u2019s core.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In designing REALMEOW, both Walsh and realme believed that it should showcase the culture favored by the young. This pushed the team to imbibe the mood and vibe of street-culture with some painting and sculpture elements for REALMEOW.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though it takes huge inspiration from cats, Walsh and realme designed REALMEOW to be a mysterious creature from Trendsetting Planet. To complement its mainly yellow body, the character sports a pair of black laser glasses as an accessory. REALMEOW\u2019s glasses can transform into any object in the blink of an eye, adding flare to its character\u2019s sharp attitude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REALMEOW, as a perpetually 18-year-old extraterrestrial,&nbsp;is at the prime of its youth\u2013 teeming with vigor, passion and life. Just like many of its fellow Gen Zs, REALMEOW likes fried chicken and pizza. The cute alien buddy also loves jamming and dancing to rap songs and is good at skating and hip-hop dance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REALMEOW will be the new trendsetting buddy of every realme fan, showing the world that this generation is ready to Dare to Leap. REALMEOW and realme fans will be championing youth empowerment to urge the young demographic worldwide to go beyond themselves and seize more possibilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">realme Global launched a limited REALMEOW gift package to celebrate the new year with the youth across the globe. This merchandise will be available in the Philippines soon. In the future, realme will launch customized smartphone and AIoT products based on REALMEOW to underscore the need for a fearless, connected and trendsetting smart lifestyle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>REALMEOW is given the title Chief Trending Officer, destined to lead trends in tech, visuals and geek pop culture. REALMEOW, with its high-tech and trendsetting design, embodies the trendsetting attitude and diversified personalities of Gen Zs. <\/p>\n","protected":false},"author":6,"featured_media":41183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[6323],"class_list":["post-41182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-realme"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/41182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=41182"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/41182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/41183"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=41182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=41182"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=41182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}