{"id":40271,"date":"2020-10-13T18:36:05","date_gmt":"2020-10-13T10:36:05","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=40271"},"modified":"2020-10-13T18:36:09","modified_gmt":"2020-10-13T10:36:09","slug":"new-wave-of-digital-commerce-sparks-nearly-two-thirds-of-consumer-brands-to-invest-in-immersive-experiences","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2020\/10\/13\/new-wave-of-digital-commerce-sparks-nearly-two-thirds-of-consumer-brands-to-invest-in-immersive-experiences\/","title":{"rendered":"New wave of digital commerce sparks nearly two-thirds of consumer brands to invest in immersive experiences"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Consumers are at a tipping point for immersive experiences in digital commerce found new global research released from Accenture.\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.accenture.com\/us-en\/insights\/interactive\/immersive-technologies\">The report<\/a>\u00a0reveals immersive technologies such as augmented and virtual reality and 3D content can enhance consumer purchasing confidence and increase online sales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produced by Accenture Interactive and based on a survey of more than 3,000 consumers across North America, Europe and Asia-Pacific, the report \u2014 \u201c<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.accenture.com\/us-en\/insights\/interactive\/immersive-technologies\">Try It. Trust It. Buy It.\u201d<\/a>&nbsp;\u2014 notes that the recent impact of COVID-19 has drastically shifted consumer behavior, with shoppers now embracing new immersive technologies related to online shopping. In fact,&nbsp;47% of consumers said these technologies make them feel connected with products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report suggests that as companies increase their focus on these technologies \u2014 64% of leading consumer brands are starting to invest in augmented reality, virtual reality, 3D content and 360-degree video \u2014 they should shift their thinking from investing in one-off experiences to driving scale and efficiency to these experiences.&nbsp;In fact, the research found that immersive experiences can boost consumer confidence in an online purchase by 4% globally \u2014 and by 9% in North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe time to reimagine digital commerce is now, as consumers are ready for an evolution of the online shopping experience \u2014 especially in the wake of COVID-19,\u201d said Rori Duboff, a managing director for strategy and innovation at Accenture Interactive. \u201cBrands need to understand how the rapidly accelerating area of immersive technology can help drive scale in this new era of online shopping.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research found that consumers are ready for a revamped online shopping experience, with nearly half (47%) saying they would pay extra for a product if they could customize it or personalize it using immersive technologies. The study also found that consumers are open to purchasing more big-ticket items, such as cars and luxury goods, online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers also see immersive technologies as foundational for online shopping experiences in the future. For instance, three in five consumers (61%) said they would be more likely to buy from a brand that uses immersive technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among some of the report\u2019s other findings:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>More than half (48%) of consumers would better remember brands that regularly engage them with immersive technologies.<\/li><li>More than half (47%) of consumers said they are likely to engage with a product using immersive technologies if it provides personalized recommendations to suit their needs.\u200b<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUnlike anything else in digital commerce, immersive experiences provide accessibility and tangibility,\u201d Duboff said. \u201cWhen a few clicks let you see a designer handbag in 3D or a&nbsp;360\u00b0 view of a mountain top getaway, and augmented reality lets you see if a lipstick color works with your skin tone, you\u2019re that much closer to experiencing the truth about the product.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A report suggests that as companies increase their focus on these technologies \u2014 64% of leading consumer brands are starting to invest in augmented reality, virtual reality, 3D content and 360-degree video \u2014 they should shift their thinking from investing in one-off experiences to driving scale and efficiency to these experiences. <\/p>\n","protected":false},"author":6,"featured_media":39473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2838,96,2727,1656],"class_list":["post-40271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-accenture","tag-technology","tag-technology-adaption","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/40271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=40271"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/40271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/39473"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=40271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=40271"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=40271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}