{"id":36908,"date":"2019-10-27T22:06:00","date_gmt":"2019-10-27T14:06:00","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=36908"},"modified":"2019-10-27T22:06:02","modified_gmt":"2019-10-27T14:06:02","slug":"pru-life-eyes-to-leverage-mobile-digital-technologies-to-make-health-related-services-accessible","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2019\/10\/27\/pru-life-eyes-to-leverage-mobile-digital-technologies-to-make-health-related-services-accessible\/","title":{"rendered":"Pru Life eyes to leverage mobile digital technologies to make health-related services accessible"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pru Life UK, a British life insurer, is looking to leverage mobile digital technologies such as Artificial Intelligence (AI)-powered applications to make health-related services accessible and affordable in the Philippines.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This\nwas based on the study entitled \u201cMobile Digital Health in the Philippines\u201d that\nwas commissioned by Pru Life UK and prepared by advisory firm Quisumbing Torres\nwhich recommends the need for government agencies to consider regulatory\nchanges in the health sector by using mobile health (mHealth) technologies in\nthe country. &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\nwhite paper examines the readiness of the country\u2019s regulatory framework to\nsupport mHealth, and proposes solutions on how to integrate mHealth as part of\nthe current reforms in healthcare in the Philippines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According\nto Andrew Wong, Chief Health Officer at Prudential Corporation Asia, healthcare\nin the Philippines is a significant concern because of the high cost of\nhealthcare, increasing aging population that will be afflicted with more\nillnesses as they get older, the rise of underinsured middle class, increase in\nlifestyle diseases due to a sedentary lifestyle, and prevalence of chronic\nconditions. To address these, Wong said they see an opportunity for the country\nto leverage mHealth technologies to make health accessible and affordable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For\nhis part, Antonio \u201cJumbing\u201d de Rosas, president and CEO at Pru Life UK, said\nthat with technology plus prevention and cure, it gives them a mechanism for\nthe poor, for everybody to be more aware of their health, more aware of lifestyle\nand more aware of what they should do when they get sick. He notes that mobile\nhealth technology can help them make solutions, and at the same time makes the\nPhilippines healthier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile\nhealth applications are currently widely adopted in the United States and have\nbegun its usage in Southeast Asia where patients seeking medical assistance can\naccess services such as booking online consultations with professionals,\nreceiving electronic prescriptions and more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However,\nthe white paper revealed that the entry of mHealth in the country is still\nhampered with challenges that include the lack of clarity on the categorization\nof certain aspects of mHealth that may be subject to nationality restrictions;\nregulations on the practice of profession, value-added services, medical\ndevices, and online sale of medicines; consumer protection, intellectual\nproperty; and data privacy issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\nstudy also cites recommendations which include the following: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Formulate\nrules and regulations that will set concrete and practical tests to determine\nwhether the operator or provider of mHealth platforms or applications is doing\nbusiness in the Philippines;<\/li><li>Clarify\nforeign equity restrictions to ensure that mHealth operators would not be\ndeemed as engaging in mass media, advertising, or providing value-added\nservices;<\/li><li>Introduce\nclear guidelines that will allow mobile consultation with medical professionals\nand online dispensing and selling of medicines;<\/li><li>Issue\na unified and harmonized set of regulations providing for the guidelines for\ndigital health in general and mHealth platforms and applications in particular;\n<\/li><li>Issue\nspecific privacy guidelines covering the organizational, physical, system, and\ntechnical aspects of mHealth applications to reduce their risk of unauthorized\nuse, processing, or access of personal data.<\/li><li>Offer\ntax and other incentives for mHealth operators to introduce the innovations in\nthe Philippines; and<\/li><li>Integrate\nthe data gathered and processed by mHealth applications into the health\ninformation system mandated under the Universal Health Care Act.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pru Life UK, a British life insurer, is looking to leverage mobile digital technologies such as Artificial Intelligence (AI)-powered applications to make health-related services accessible and affordable in the Philippines.<\/p>\n","protected":false},"author":4,"featured_media":36909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[6949,96,1656],"class_list":["post-36908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-pru-life-uk","tag-technology","tag-technology-investment"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/36908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=36908"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/36908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/36909"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=36908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=36908"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=36908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}