{"id":36018,"date":"2019-07-29T13:24:14","date_gmt":"2019-07-29T05:24:14","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=36018"},"modified":"2019-07-29T13:24:15","modified_gmt":"2019-07-29T05:24:15","slug":"youtube-cites-growth-in-phl","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2019\/07\/29\/youtube-cites-growth-in-phl\/","title":{"rendered":"YouTube cites growth in Phl"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Philippines is now considered as one of the most vibrant and fastest growing markets of the American video-sharing website YouTube, due to the increasing number of people watching videos and creator channels, and the company\u2019s partnerships with telcos, media companies and creators. \u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This\nwas announced in the first-ever Brandcast event in the Philippines where\nYouTube shared new insights, platform growth, and opportunities for brands,\nbusinesses and media partners. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube\u2019s\noperations in the Philippines registered growth in the last three years. From\n2016 to 2019, the number of creator channels with more than 100,000 subscribers\nhas grown 20 times. There are currently over 750 channels with more than\n100,000 subscribers. In three years since 2016, the number of media channels\nwith more than one million subscribers has increased by 10 times. There are now\nover 20 media channels with more than one million subscribers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe\nPhilippines is an important market for YouTube. Over the years, we have seen an\nimmense growth not only in the number of people watching videos but also in\ncreators starting their own channels and brands going digital to engage their\ncustomers,\u201d said Vishal Sarin, director of YouTube Content Partnerships in Southeast\nAsia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube\nalso invested in forming partnerships with telcos, media companies and\ncreators. The video-sharing platform partnered with Smart Communications when\nthe telecom firm launched in 2018 the Free YouTube Every Day program to provide\na free hour of YouTube access daily for its mobile prepaid subscribers. The\nprogram resulted to the growth of Smart\u2019s mobile data usage by more than twice\nyear-on-year and service revenues from mobile data rose by 62%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When\nCebu Pacific launched its month-long anniversary campaign earlier this year,\nthe airline company utilized YouTube to engage its target market and reported\nthree times growth in the number of booked flights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube\nis also being utilized by broadcast firms ABS-CBN, GMA Network and WishFM to\nreach more audiences especially in the cross-screen world today. ABS-CBN and\nGMA Network, with more than 10 million subscribers each are part of the top 50\nYouTube channels being watched globally, entitling them both to receive the\nDiamond Creator Award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 2016 to 2019, the number of creator channels with more than 100,000 subscribers has grown 20 times. There are currently over 750 channels with more than 100,000 subscribers. In three years since 2016, the number of media channels with more than one million subscribers has increased by 10 times. There are now over 20 media channels with more than one million subscribers. <\/p>\n","protected":false},"author":4,"featured_media":36019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[96,705],"class_list":["post-36018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-technology","tag-youtube"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/36018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=36018"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/36018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/36019"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=36018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=36018"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=36018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}