{"id":35981,"date":"2019-07-23T23:35:35","date_gmt":"2019-07-23T15:35:35","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=35981"},"modified":"2019-07-24T12:39:32","modified_gmt":"2019-07-24T04:39:32","slug":"how-to-plan-a-rebrand","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2019\/07\/23\/how-to-plan-a-rebrand\/","title":{"rendered":"How to plan a rebrand"},"content":{"rendered":"\n

Your brand\u2019s identity is absolutely crucial to its success. Not only does a brand identity help you stand out from your competitors, but it can help attract new customers and solidify the connection you already have with current patrons. No matter how large (or small) your business is, your brand\u2019s identity <\/strong>matters. <\/strong><\/em><\/p>\n\n\n\n

Planning a rebrand can help you become more identifiable and unique, and here\u2019s how to do it. <\/p>\n\n\n\n

Plan\nAhead, Always! <\/strong><\/p>\n\n\n\n

Good\nplanning goes a long way in just about any business move. With proper planning,\nyou can plan for things that may go wrong, estimate expenses, and more. If\nyou\u2019re not planning for a rebrand, you\u2019re setting yourself up for disaster. <\/p>\n\n\n\n

Good planning<\/a> starts with communication. <\/em>Let your team know what\u2019s happening to the brand.\nInclude details like any name changes, logo reworks, or any other changes that\nwill change how they discuss the business with your customers. <\/p>\n\n\n\n

Planning\ncan be as simple as writing out a list of the coming changes one by one. From\nthere, you can start to expand the details regarding each part of the change,\nidentifying key issues or obstacles that each change may come with. <\/p>\n\n\n\n

Once\nyou\u2019ve completed a list, meet with your management team and go over it with\nthem in detail. You\u2019ll find that your team may have creative solutions to\ncertain issues and valuable feedback for your ideas. <\/p>\n\n\n\n

Figure\nout the Why <\/em>of the Rebrand <\/strong><\/p>\n\n\n\n

Before\nyou undertake an expansive rebranding campaign, you need to identify exactly why <\/em>your business needs a rebrand. Does\nyour business have poor customer service, or has developed a reputation that\u2019s\nundermining business efforts? Are you having trouble attracting the right team\nmembers? Perhaps you\u2019re completely changing the services or products you offer?\n<\/p>\n\n\n\n

Once\nyou\u2019ve identified why <\/em>you\u2019re\nrebranding your business, you\u2019ll have an easier time figuring out the how <\/em>you\u2019ll be rebranding it. You might\nfind that what you originally thought was a reason for rebranding might simply\nrequire a policy change or different marketing campaign. <\/p>\n\n\n\n

Gather\nFeedback from Both Customers and Employees<\/strong><\/p>\n\n\n\n

Customer\/team\nfeedback are valuable tools that can help you transform any part of your\nbusiness. If you\u2019re thinking of performing a rebrand for your business,\ngathering feedback can be essential to the creative process. <\/p>\n\n\n\n

You\u2019ll\nwant to gather insight on what your customers like and dislike <\/em>about your brand; whether it be your customer service,\nquality of products or services, condition of your storefronts or website, etc.\nThese will play an important role in the rebranding of your business,\nespecially a vital component like customer service comes up short in the polls.\n<\/p>\n\n\n\n

Keep\nyour staff included in the feedback as well. They have an intimate knowledge of\nthe day to day operations of your business and may be able to identify further\nissues which you have overlooked. No one can be everywhere all the time<\/em>, making it impossible to know every detail about every\npart of your business. Don\u2019t underestimate the power of staff feedback; you\nmight just learn something important from them. <\/p>\n\n\n\n

Brand\nAnalysis <\/strong><\/p>\n\n\n\n

Once\nyou\u2019ve found the why <\/em>of your\nrebranding campaign, you\u2019ll need to conduct a brand analysis<\/a>. This will differ depending on\nthe reason behind the rebrand. If you\u2019re rebranding because you\u2019ve developed a\nbad reputation, you\u2019ll need to analyze what caused that bad reputation. <\/p>\n\n\n\n

If\nyou\u2019re rebranding due to changes in the market, you\u2019ll want to analyze how your\nbrand can adapt to said changes. It is during this research that you\u2019ll likely discover\nthe true need your brand has in order to be more successful. In fact, you may\nnot need a rebrand at all, but rather an upgrade or simply a change to some of\nyour policies or products. <\/p>\n\n\n\n

You\nmight simply be missing the right tools to make your brand successful. If\nyou\u2019re a development company, you might need to invest in something like wireframe mockup tools<\/a> for better design, or a better\ncheckout process for a grocery\/retail store. <\/p>\n\n\n\n

Decide\non Your New Image and Values <\/strong><\/p>\n\n\n\n

Your\nresearch is completed, feedback gathered, and everything is in place for your\nrebrand; now it\u2019s time to commit to your new image and iron out the values you\nwant your brand to follow. Consider what made you decide on a rebrand in the first\nplace. Perhaps you weren\u2019t as committed to quality as you should be; this could\nbe the center of your new image. <\/p>\n\n\n\n

Ensuring\nthat your company has values to stand behind will give everyone (including the\ncustomer) a rallying point to fall back on. Honesty, integrity, commitment to\nquality, and a customer-first attitude are values that make for a successful\nbusiness and sought-after brand. <\/p>\n\n\n\n

Redesign\nYour Website and Stores <\/strong><\/p>\n\n\n\n

Now\nthat your new image is solidified, your stores and website will need to reflect\nthis as well as your values. You\u2019ll want to overhaul your site with your new\nlogo and slogan. It\u2019s important to include an \u201cabout us\u201d page on your site to\ngive new customers an explanation of what your brand is about. <\/p>\n\n\n\n

Don\u2019t\nforget your social media pages either. These act as a conduit for conversation\nbetween your brand and your customer base and can be incredibly helpful\nmarketing tools for reaching new customers. <\/p>\n\n\n\n

Conclusion <\/strong> <\/p>\n\n\n\n

Rebranding can be a long, exhausting process, but planning ahead will alleviate some of the stress and make for a more successful rebranding campaign. Be sure to gather feedback from customers to get a true idea of how they view your brand, and always have a backup plan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Planning a rebrand can help you become more identifiable and unique, and here\u2019s how to do it. <\/p>\n","protected":false},"author":6,"featured_media":35982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,26],"tags":[5131,6813],"class_list":["post-35981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-opinions","tag-business-tips","tag-marketing-tips"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/35981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=35981"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/35981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/35982"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=35981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=35981"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=35981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}