Canalys released its updated global smartphone forecasts on 28 May 2019. The latest numbers show that smartphone shipments will reach 1.35 billion units in 2019, a year-on-year decline of 3.1%. Due to the many uncertainties surrounding the US\/China trade talks, the US Executive Order signed on 15 May and subsequent developments, Canalys has lowered its forecasts to reflect an uncertain future.<\/p>\n
Canalys\u2019 base assumption is that restrictions will be imposed stringently on Huawei, once the 90-day reprieve expires, having a significant impact on its ability to roll-out new devices in the short term, especially outside of China. Canalys anticipates that Huawei is taking steps to mitigate the effect of component and service supply issues, but its overseas potential will be hampered for some time. The US and China may eventually reach a trade deal to alleviate the pressure on Huawei, but if and when this will happen is far from clear.<\/p>\n
Canalys\u2019 published forecasts reflect what will happen should there be no major political changes. \u201cIt is important to note that market uncertainty is clearly prompting vendors to accelerate certain strategies to minimize the short- and long-term impact in a challenging business environment, for example, shifting manufacturing to different countries to hedge against the risk of tariffs. But with recent US announcements on tariffs on goods from more countries, the industry will be dealing with turmoil for some time,\u201d said Nicole Peng, VP, Mobility.<\/p>\n
\u201cWe expect the other major smartphone vendors will have short-term opportunities while Huawei struggles. Samsung will be the biggest winner, thanks to its aggressive device strategy and its ability to quickly ramp up production, through the Korean firm may struggle to entirely fill the shortfall,\u201d said Rushabh Doshi, Research Director, Canalys. \u201cIt will take other vendors until late 2019 to react to the new opportunities. Samsung\u2019s control over component supply gives it a major advantage.\u201d<\/p>\n
Moving into 2020, most of the major mobile supply chain and channel will have active contingency plans to mitigate Huawei\u2019s decline and be ready for 5G device roll-out in many markets. Canalys anticipates that 5G and other hardware innovations will be positive drivers for consumer demand and smartphone shipments globally are expected to return to soft growth in 2020, rising 3.4% to 1.39 billion. There will be subtle variations that will allow some regions to recover faster than others.<\/p>\n
\u201cSmartphone fatigue and a lack of meaningful innovation are still major market forces. Consumers are holding onto phones for longer. But as device lifecycles move toward a new equilibrium point, the rate of quarterly shipment decline will ease,\u201d added Doshi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Canalys released its updated global smartphone forecasts on 28 May 2019. The latest numbers show that smartphone shipments will reach 1.35 billion units in 2019, a year-on-year decline of 3.1%. Due to the many uncertainties surrounding the US\/China trade talks, the US Executive Order signed on 15 May and subsequent developments, Canalys has lowered its […]<\/p>\n","protected":false},"author":1,"featured_media":35428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,3],"tags":[4869],"class_list":["post-35429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-phones","tag-canalys"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/35429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=35429"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/35429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/35428"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=35429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=35429"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=35429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}