The important question is who shops online more \u2014 men or women? The report shows that there were more purchases made by Filipino women than those made by men, 62% and 38% respectively.<\/p>\n
Unsurprisingly, it\u2019s the young generation that prefers online shopping. More than half of all online shoppers (52%) are people between the ages of 25 and 34. They\u2019re followed by people aged 18-24 (26%) and 35-44% (13%). The remaining 9% are consumers who are over 45 years old.<\/p>\n
<\/p>\n
Busy end of the year<\/strong><\/p>\n <\/strong><\/p>\n According to the research, the average order value of a Filipino shopper is the highest in June (\u20b15,409), followed by May and March (\u20b14,494 and \u20b14,143 accordingly).<\/p>\n Compared to that, the average order value of a moderate \u20b13,604 in November might come as a surprise. After all, that\u2019s when Black Friday and 11.11 take place. The answer is rather easy. Even though their baskets are smaller during that time, Filipinos shop in a number of different online stores and place more orders. So if you look at the shopping activity, it turns out November has the highest number of transactions \u2014 15.4% of all the transactions made during the year.<\/p>\n The same number of transactions was noted in December (15.4%), followed by January (13.2%). Last-minute Christmas shoppers might have greatly contributed to such a high number in the former month. The lowest number of transactions was noted in July (2.3%) with the average order value amounting to \u20b13,618.<\/p>\n Consumers in the Philippines shop the most on Friday. Filipinos definitely prefer to shop in the afternoon: the peak of sales occurs between 12 PM and 6 PM.<\/p>\n The most popular categories for online shopping among Filipinos were: food on delivery, clothing, grocery, cosmetics & perfumes and electronics.<\/p>\n The report analysed data from 35 countries and compared the devices people use to shop online and the average order value. The Philippines, with 49% of orders made on mobile devices, is among the countries where mobile shopping is on the rise. Peru tops the ranking with 76% of online purchases made with the use of smartphones. Close behind are Nigeria and Thailand (62% and 56%).<\/p>\n When it comes to the average order value, Filipinos with their US$73 (\u20b13,812) rank lower than the world\u2019s average, which is US$79. Emiratis spent the most money per order \u2014 astonishing US$218. And it looks like Hungarians and Turks don\u2019t like to spend a lot in one go. They are at the bottom of the ranking with US$32 and US$38 respectively.<\/p>\n","protected":false},"excerpt":{"rendered":" Mobile commerce is booming globally and it turns out Filipinos joined the trend. According to a report released by Picodi.com, a global e-commerce platform providing discount coupons for online stores, half of transactions were made with the use of a mobile device last year. When Filipinos did shopping with the use of a phone, the […]<\/p>\n","protected":false},"author":1,"featured_media":23173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,22],"tags":[590,6151],"class_list":["post-34863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-spotlight","tag-e-commerce","tag-high-tech"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/34863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=34863"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/34863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/23173"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=34863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=34863"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=34863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}