https:\/\/oxfordbusinessgroup.com\/video\/jovy-hernandez-senior-vice-president-pldt-enterprise<\/a> Hernandez said that data-driven decisions and solutions would be instrumental in determining the future success of any digital business.<\/p>\n\n\n\n\u201cData is now the new currency for any business,\u201d he told viewers. \u201cThose data-driven decisions are the ones that are going to disrupt current business models and put the Philippines on the map for Asia.\u201d<\/p>\n\n\n\n
Hernandez said that digital transformation would undoubtedly play a key role in driving growth for the Philippines\u2019 small and medium-sized enterprises, which still make up 99% of the national economy. \u201cWe have seen over the years that the most successful companies have made ICT part of their ecosystem,\u201d he said.<\/p>\n\n\n\n
He also highlighted the attractions that the country offered global digital companies, which he said included its sizeable population of around 105m, high rates of connectivity and capable workforce.<\/p>\n\n\n\n
\u201cCompanies have realised that the Philippines is not just about a labor arbitrage any more,\u201d he noted. \u201cA lot of US companies learn from customer service in the Philippines.\u201d<\/p>\n\n\n\n
On the subject of new growth opportunities, Hernandez said developing cities were fast becoming hubs for the business process outsourcing sector, while rural areas offered plenty of openings for digital companies, especially those providing fintech services.<\/p>\n\n\n\n
\u201cI\u2019m seeing a very bright future for 2019 and, I think, up to at least five years from now,\u201d he told Global Platform.<\/p>\n\n\n\n
Marc-Andr\u00e9 de Blois, OBG\u2019s Director of PR and Video Content, said the fact that many of the major international digital companies had already established a presence in the Philippines suggested its efforts to carve a niche as a global contact centre hub were gaining momentum.<\/p>\n\n\n\n
\u201cWhile the Philippines has faced several challenges over the years, its strengths, which include a strong business community and a young, tech-savvy workforce, have helped it to consistently outpace its peers when it comes to economic growth and generate widespread interest among international players in segments such as outsourcing services,\u201d he said. \u201cI\u2019m delighted that we\u2019ve been able to share the country\u2019s achievements in this important area of business and expectations for the coming years through this important interview.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The potential that the Philippines holds to become Asia\u2019s data centre hub and the need for digital companies to embrace disruption were among the topics explored by Jovy Hernandez, Senior Vice President and Head of PLDT & Smart Enterprise, in a wide-ranging interview he gave recently to Oxford Business Group\u2019s online broadcasting channel,Global Platform. In […]<\/p>\n","protected":false},"author":1,"featured_media":34223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[2294,6591,379],"class_list":["post-34222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-digital-transformation","tag-oxford-business-group","tag-pldt"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/34222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=34222"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/34222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/34223"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=34222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=34222"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=34222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}