{"id":33925,"date":"2018-11-29T17:07:15","date_gmt":"2018-11-29T09:07:15","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=33925"},"modified":"2018-11-29T17:07:15","modified_gmt":"2018-11-29T09:07:15","slug":"admov-revolutionizes-advertising-with-facial-detection-technology","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/11\/29\/admov-revolutionizes-advertising-with-facial-detection-technology\/","title":{"rendered":"AdMov revolutionizes advertising with facial detection technology"},"content":{"rendered":"<p class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-MsoNoSpacing\"><strong><span class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-il\"><span lang=\"EN-US\">AdMovPh Technologies Inc.<\/span><\/span><span class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-il\"><span lang=\"EN-US\">,\u00a0<\/span><\/span><span lang=\"EN-US\">a Philippine-based tech startup, uses facial detection technology and location to deliver more meaningful ads and content to consumers.<\/span><\/strong><\/p>\n<p class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-MsoNoSpacing\"><span lang=\"EN-US\">Filipinos spend a taxing 2-3 hours in traffic every day, enduring idleness and boredom while being bombarded with a sea of billboards and ads that don\u2019t always match their personal interests. The first of its kind in the country, AdMov seeks to redefine the way people perceive outdoor advertising by creating an entertaining and more personalized experience for consumers.<\/span><\/p>\n<p class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-MsoNoSpacing\"><span lang=\"EN-US\">Using tablets placed inside\u00a0<\/span>Transport Network Vehicle Service (TNVS)\u00a0<span lang=\"EN-US\">vehicles, AdMov\u2019s technology first determines a rider\u2019s age and gender, then uses that information to show them ads that matter more to them. Ads from beauty and makeup brands may only be shown to women, for example.<\/span><\/p>\n<p class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-MsoNoSpacing\"><span lang=\"EN-US\">AdMov also aims to relieve stress and boredom by serving riders entertaining content. Using GPS, riders will be shown must-try restaurants, upcoming events, and nearby sales whenever they enter a specific city or location. The tablet may also show riders interesting trivia about a city, or photos of how a city looked like back in the 70s-90s.<\/span><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-MsoNoSpacing\"><span lang=\"EN-US\">AdMov\u2019s technology can even guess a rider\u2019s emotional state based on their facial expressions, or whether or not they are bored based on eye contact with the screen. The system then revises and presents the appropriate kind of content to recapture the rider\u2019s attention, further tailoring their experience.<\/span><\/p>\n<p class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-MsoNoSpacing\"><span lang=\"EN-US\">This allows brands to reach a much more specific audience, unlike traditional roadside advertising, which can only target a general audience and may leave viewers feeling overwhelmed with too much irrelevant advertising. Specifically, the platform allows brands to target an affluent market that frequently makes use of ride-hailing services such as Grab, OWTO, and Hype.<\/span><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"yiv3707856884m_-1818139480763132500m_1674697398941709356m_-2483636499025380274gmail-MsoNoSpacing\"><span lang=\"EN-US\">Launched just\u00a0one year ago, AdMov has continuously been working with big brands like Unilever, Coca-Cola, and FWD, and prominent advertising companies like Mindshare, Posterscope, and McCann, to develop its MarTech platform to give consumers more meaningful advertising. Alongside the growing demand to improve Metro Manila\u2019s transportation systems, AdMov intends to expand the applications of its services, possibly to buses and regular taxi services.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdMovPh Technologies Inc.,\u00a0a Philippine-based tech startup, uses facial detection technology and location to deliver more meaningful ads and content to consumers.<\/p>\n","protected":false},"author":6,"featured_media":33926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,637],"tags":[6536,628,96],"class_list":["post-33925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-motoring-2","tag-admov","tag-motoring","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/33925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=33925"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/33925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/33926"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=33925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=33925"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=33925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}