{"id":33711,"date":"2018-11-07T21:26:51","date_gmt":"2018-11-07T13:26:51","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=33711"},"modified":"2018-11-07T21:26:51","modified_gmt":"2018-11-07T13:26:51","slug":"christmas-tops-online-engagement-for-holiday-shopping","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/11\/07\/christmas-tops-online-engagement-for-holiday-shopping\/","title":{"rendered":"Christmas tops online engagement for holiday shopping"},"content":{"rendered":"

Black Friday and Singles\u2019 Day may be the new kids on the block, but for Southeast Asia, Christmas is where it\u2019s at, representing the majority of online engagement about holiday shopping.<\/strong><\/p>\n

A new report from Meltwater titled \u2018Ecommerce in SEA: Supercharging Holiday Sales Through Social Media\u2019 analysed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.<\/p>\n

The report found that Christmas shopping pulled in 56.6% of chatter, while Black Friday represented 22.5% of buzz. Fast-growing Singles\u2019 Day \u2013 a shopping holiday started by internet company Alibaba in 2009 \u2013 is credited with kicking off the nearly two-month shopping period, and accounted for 20.9% of social media conversations.<\/p>\n

Within the region, Indonesia drove the highest volume of conversations (57%), which isn\u2019t surprising considering the country\u2019s increased internet penetration and smartphone usage in recent years. Philippines and Malaysia represented 30% and 12% respectively, while Singapore brought in 1% of the buzz.<\/p>\n

While the top brands varied from country to country, it\u2019s clear that the marketplace model emerged the real winner. In Singapore, Amazon dominated social media with 51% of online conversations; Shopee led the buzz in Indonesia; Qoo10 was the most talked about in the Philippines; and Lazada emerged triumphant in Malaysia.<\/p>\n

Mimrah Mahmood, regional director for media solutions, Meltwater Asia Pacific said: \u201cThe common thread between the winning brands \u2013 whether that is Lazada, Amazon or Shopee \u2013 lies in their early planning and ability to start campaigns earlier. Whether that is locking down influencers early or working with merchants for promotional activity, it\u2019s clear that having a first mover advantage in such a competitive environment is critical.\u201d<\/p>\n

Additionally, the report identified key tips to help brands win the shopping season blitz:<\/p>\n

    \n
  1. Leverage Data – Leverage cross-device data to stay on top of shoppers\u2019 needs and foster even deeper connections.<\/li>\n
  2. Start Early – Get the ball rolling with concentrated marketing efforts as early as possible.<\/li>\n
  3. Personalize It – Demonstrate a deeper understanding of individual shopping patterns by providing consumers with customized and curated offers.<\/li>\n
  4. Reward The Loyal – Using purchase history, online and social behavior, brands can engage and reward customers.<\/li>\n<\/ol>\n

    \u201cData from social listening can help brands test the effectiveness of campaigns and derive actionable insights. By understanding the volume and sentiment of what\u2019s being said about them during a specific period or in relation to a specific topic, brands can identify whether or not it is worth investing more resources towards that end,\u201d Mimrah Mahmood added.<\/p>\n

    Download the full report here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    A new report from Meltwater titled \u2018Ecommerce in SEA: Supercharging Holiday Sales Through Social Media\u2019 analysed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.<\/p>\n","protected":false},"author":6,"featured_media":32084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[1579,6151,2422,746,3812],"class_list":["post-33711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-amazon","tag-high-tech","tag-lazada","tag-online-shopping","tag-shopee"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/33711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=33711"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/33711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/32084"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=33711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=33711"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=33711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}