{"id":32774,"date":"2018-08-09T10:33:46","date_gmt":"2018-08-09T02:33:46","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=32774"},"modified":"2018-08-09T10:33:46","modified_gmt":"2018-08-09T02:33:46","slug":"technology-does-not-top-the-agenda-for-real-estate-ceos-reveals-pwc-study","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/08\/09\/technology-does-not-top-the-agenda-for-real-estate-ceos-reveals-pwc-study\/","title":{"rendered":"Technology does not top the agenda for real estate CEOs, reveals PwC study"},"content":{"rendered":"<p>In its 21<sup>st<\/sup> annual survey of CEOs from around the world PwC found that technology does not top the agenda for real estate CEOs either as a threat or an opportunity.<\/p>\n<p>Only 17% of real estate CEOs cite cyber threats as a danger to their growth prospects, compared with 40% of all CEOs who took part in the survey.\u00a0 While even fewer, only 10% of real estate CEOs, view the speed of technological change as a threat to their organizations compared with 38% of all CEOs.<\/p>\n<p>Looking at opportunities only 20% of real estate CEOs said they clearly understood how robotics and artificial intelligence can improve customer services compared with 47% of all CEOs.<\/p>\n<p>Real estate also appears to be a bit behind the curve when it comes to future talent with\u00a0 just 43% of real estate CEOs rethinking their human resources function to attract digital talent compared with 60% of CEOs overall.<\/p>\n<p>\u201cFor most of its history, the capital-intensive real estate industry has had good reason to be slow moving and conservative.\u00a0But times are changing.\u00a0 Technology, urbanisation and social changes are transforming how we live, work and play and therefore how we use real estate, meaning business leaders need to be bold and innovative if they will continue to succeed,&#8221; said Craig Hughes, global real estate leader, PwC.<\/p>\n<p>\u201cOur survey results suggest that real estate CEOs have some way to go if they are to meet digital disruption head on and reap the benefits.\u00a0 In our view, this process should start through building a more diverse group of talent, including data scientists and behavioural experts, to work alongside their existing talent and build the real estate champions of tomorrow.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its 21st annual survey of CEOs from around the world PwC found that technology does not top the agenda for real estate CEOs either as a threat or an opportunity. Only 17% of real estate CEOs cite cyber threats as a danger to their growth prospects, compared with 40% of all CEOs who took [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":32775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[853,2089,1599,3952],"class_list":["post-32774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-artificial-intelligence","tag-pwc","tag-real-estate","tag-robotics"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/32774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=32774"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/32774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/32775"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=32774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=32774"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=32774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}