{"id":32441,"date":"2018-07-04T10:51:49","date_gmt":"2018-07-04T02:51:49","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=32441"},"modified":"2018-07-04T10:53:42","modified_gmt":"2018-07-04T02:53:42","slug":"google-technology-allows-hooq-to-deliver-app-like-experience-on-the-web","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/07\/04\/google-technology-allows-hooq-to-deliver-app-like-experience-on-the-web\/","title":{"rendered":"Google technology allows HOOQ to deliver app-like experience on the web"},"content":{"rendered":"

HOOQ has launched an all-new mobile web experience for its customers using Google Progressive Web App (PWA) \u2013 a technology that is championed by Google.\u00a0 This technology allows HOOQ to deliver an app-like experience on the web and displays seamlessly and identically on all devices, including desktop, mobile and tablet.\u00a0<\/span><\/strong><\/p>\n

\"\"<\/a><\/p>\n

\u201cHOOQ\u2019s deployment of PWA came on the back of findings that four in five consumers access the internet daily on their smartphones and the usage between apps and websites were about the same.\u00a0 At the same time, we\u200b’ve\u200b also \u200blearned that more than half of those who \u200bcame to the app store, interested in HOOQ chose not to download the app largely due to data constraints or storage \u200blimits on their device. \u200b This means that having a mobile app will only serve 50% of those mobile users and serving up a \u200bpure web experience allow\u200bs\u200b HOOQ to \u200bpotentially double its reach to mobile users consuming content regardless of their choice of viewing over web or app.\u201d said Michael Fleshman, Chief Technology Officer of HOOQ.<\/p>\n

\u201cThe intent of introducing PWA is to deliver a smooth and engaging experience where customers with lower-end devices or low data caps can still enjoy the full HOOQ experience without the need to compromise.\u00a0 What\u2019s more, we are able to combine the ease of access and reach of the Web together with the immersive experience of a native app for customers to engage with HOOQ; browse the complete catalogue and play content without having to download the app,\u201d Fleshman added.<\/p>\n

HOOQ users can now experience faster load times and smoother interactions even in uncertain network conditions.\u00a0 With the help of pre-caching, HOOQ\u2019s PWA stays up-to-date, serving the user with the newest premium content upon launch and users can also save HOOQ\u2019s PWA to their home screen; making HOOQ accessible, without the hassle of downloading it from the app stores.<\/p>\n

Smartphone penetration in emerging Asia has been on the rise and in 2017 over 230 million smartphones were sold, according to GFK.\u00a0 Whilst a 44% year-on-year growth in smartphone penetration provides HOOQ with a ripe opportunity in Southeast Asia, over 60% of these handsets are in the low to mid range.\u00a0 This growing base of smartphone users are cognizant of their precious storage space on their phones and are less likely to download an app.\u00a0 <\/span>By removing all this friction, more users can now access HOOQ directly from a URL and are able to share it on social media, email, text message etc. and skip the hassle of app downloads from the app store, resulting in a much larger potential user base.<\/p>\n

PWA is now live in all HOOQ markets \u2013 the Philippines, Thailand, Indonesia, India and Singapore, users can enjoy the best of local and Hollywood movies and TV series by simply going to www.hooq.tv<\/a>.<\/p>\n

HOW TO GET HOOQ<\/b><\/p>\n

It\u2019s easy to get HOOQ\u2019d. Customers can simply download the HOOQ app from Apple Store or Google Play, sign up or log in, to access HOOQ\u2019s extensive library of Hollywood and Asian hits.\u00a0 Smart users can enjoy a 30-day free trial. Globe mobile users can enjoy a 45-day free trial. Globe customers can get to try HOOQ for up to 60 days on selected mobile and broadband plans.\u00a0Find out more and sign up today for a complimentary trial at\u00a0www.hooq.tv<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

HOOQ has launched an all-new mobile web experience for its customers using Google Progressive Web App (PWA) \u2013 a technology that is championed by Google.\u00a0 This technology allows HOOQ to deliver an app-like experience on the web and displays seamlessly and identically on all devices, including desktop, mobile and tablet.\u00a0 \u201cHOOQ\u2019s deployment of PWA came […]<\/p>\n","protected":false},"author":6,"featured_media":32442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,19],"tags":[551,6151,2544,2740],"class_list":["post-32441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-headlines","tag-entertainment","tag-high-tech","tag-hooq","tag-streaming"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/32441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=32441"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/32441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/32442"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=32441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=32441"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=32441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}