{"id":32031,"date":"2018-05-26T00:11:42","date_gmt":"2018-05-25T16:11:42","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=32031"},"modified":"2018-05-26T05:10:54","modified_gmt":"2018-05-25T21:10:54","slug":"mindset-change-should-be-biz-and-solution-provider-focus-says-netscouts-arabella-hallawell","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/05\/26\/mindset-change-should-be-biz-and-solution-provider-focus-says-netscouts-arabella-hallawell\/","title":{"rendered":"Mindset change should be biz and solution provider focus, says NETSCOUT\u2019s Arabella Hallawell"},"content":{"rendered":"<p><strong>SAN JOSE, CALIFORNIA \u2013 Threats are always changing, said Arabella Hallawell, senior director for strategy of NETSCOUT. The only constant is their increased severity.<\/strong><\/p>\n<div id=\"attachment_32032\" style=\"width: 632px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2018\/05\/NETSCOUT.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-32032\" class=\"size-full wp-image-32032\" src=\"http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2018\/05\/NETSCOUT.jpg\" alt=\"\" width=\"622\" height=\"432\" srcset=\"http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2018\/05\/NETSCOUT.jpg 622w, http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2018\/05\/NETSCOUT-300x208.jpg 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/a><p id=\"caption-attachment-32032\" class=\"wp-caption-text\"><em>Arabella Hallawell, senior director for strategy of NETSCOUT, believes that \u201cbusinesses should have threat and risk awareness\u201d.<\/em><\/p><\/div>\n<p>This is why Hallawell believes that \u201cbusinesses should have threat and risk awareness\u201d.<\/p>\n<p>But this is also why Hallawell stressed the need for service providers to better the digital experience of the businesses they are targeting.<\/p>\n<p>\u201cIn the past, the goal was transactional,\u201d Hallawell said. That is, and for instance, security solutions were bought only because they specifically target a specific issue. In this sense, there&#8217;s only the focus on analytics.<\/p>\n<p>But this is no longer the case nowadays, since \u201cnow, it\u2019s the digital experience that is the great differentiator.\u201d For\u00a0Hallawell, there&#8217;s a gap when the focus is just on analytics.<\/p>\n<p>Obviously, there remain numerous challenges to make digital transformation a reality, including: affordability, improved IT collaboration, tool consolidation, end-user experience, single pane of glass, and CAPEX and OPEX cost-cutting.<\/p>\n<p>Suffice to say, \u201cthere is a need to design (solutions) for the overall experience,\u201d Hallawell said.<\/p>\n<p>This is a lesson that is relevant to service providers because \u201cif you don\u2019t (evolve), the customers go elsewhere.\u201d<\/p>\n<p>In the end, \u201cmindset and culture are important aspects of change implementation.\u201d And this needs to happen not only among the customers, but those who eye to target them, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arabella Hallawell, senior director for strategy of NETSCOUT, believes that \u201cbusinesses should have threat and risk awareness\u201d.<\/p>\n","protected":false},"author":2,"featured_media":32032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2511,6051,54,6058,96],"class_list":["post-32031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-data","tag-netscout","tag-security","tag-smart-data","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/32031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=32031"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/32031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/32032"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=32031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=32031"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=32031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}