{"id":31934,"date":"2018-05-17T10:45:09","date_gmt":"2018-05-17T02:45:09","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=31934"},"modified":"2018-05-17T11:17:20","modified_gmt":"2018-05-17T03:17:20","slug":"auntie-annes-digital-loyalty-program-adds-a-new-twist-to-snacking","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/05\/17\/auntie-annes-digital-loyalty-program-adds-a-new-twist-to-snacking\/","title":{"rendered":"Auntie Anne\u2019s digital loyalty program adds a new twist to snacking"},"content":{"rendered":"

As part of their effort to expand the business and become more customer-centric in today\u2019s digitized world, Auntie Anne\u2019s, the maker of the world\u2019s most loved soft pretzels, launched their new custom branded loyalty app.<\/strong><\/p>\n

\"\"<\/a>

By having its own digital loyalty program, Auntie Anne\u2019s is adding a new twist to snacking by turning happy, satisfied customers into loyal advocates of their soft pretzels<\/em><\/strong><\/p><\/div>\n

By having its own digital loyalty program, Auntie Anne\u2019s is adding a new twist to snacking by turning happy, satisfied customers into loyal advocates of their soft pretzels with a seamless, integrated, and personalized customer experience\u2014all made possible with Globe Telecom\u2019s RUSH\u2019s digital solutions.<\/p>\n

With RUSH\u2019s backend dashboard, Auntie Anne\u2019s has access to robust analytics that provide useful insights to understand customers better. Information like the best-selling pretzel, that also happens to be their most redeemed reward, helps Auntie Anne\u2019s determine which products are best to feature. This also helps in identifying which rewards its loyal customers want the most and how they choose to redeem them with their points.\u00a0<\/span><\/p>\n

This knowledge becomes even more potent now that Auntie Anne\u2019s can use data to forecast trends to help generate more sales and engage more people.\u00a0<\/span><\/p>\n

With more than 1,600 branches worldwide and over 49 branches in the Philippines, Auntie Anne\u2019s is currently the world\u2019s largest hand-rolled soft pretzel franchise. It\u2019s their simple, high-quality ingredients and fresh-baked pretzels that set them apart from their competitors.<\/p>\n

Boost Customer Loyalty With RUSH<\/b><\/p>\n

RUSH, a product by Globe Digital Ventures, is a customizable digital platform that allows enterprises to easily build, track, and manage their own customer loyalty program. RUSH\u2019s digital solutions for loyalty help businesses conveniently develop and deploy a custom-branded mobile app in as fast as 10 days.<\/p>\n

With RUSH, companies can expect the following benefits:<\/p>\n

    \n
  • Increase visits and spending by encouraging customers to keep coming back through milestone-based incentives.<\/li>\n
  • Conduct promotions since companies can push new or slow-moving products and increase sales during off-peak days with the use of promotions or rewards.<\/li>\n
  • Gain actionable insights since businesses can obtain customer data that would help them become more familiar with their loyal clients\u2019 buying habits.<\/li>\n<\/ul>\n

    RUSH also provides in-house marketing tools for highly targeted communication with end customers via SMS, in-app notifications, and email.<\/p>\n

    With RUSH, companies like Auntie Anne\u2019s can leave behind the traditional loyalty systems that are becoming outdated and irrelevant to customers. By making the shift to digital with RUSH, enterprises can personalize and add value to their customers\u2019 experience that will not only significantly cultivate a stronger brand, but will also help retain customers and boost return on investment.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    As part of their effort to expand the business and become more customer-centric in today\u2019s digitized world, Auntie Anne\u2019s, the maker of the world\u2019s most loved soft pretzels, launched their new custom branded loyalty app. By having its own digital loyalty program, Auntie Anne\u2019s is adding a new twist to snacking by turning happy, satisfied […]<\/p>\n","protected":false},"author":6,"featured_media":31935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,19],"tags":[6023,414,2546,6022,33,6024],"class_list":["post-31934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-headlines","tag-auntie-anne","tag-case-study","tag-customer-loyalty-program","tag-digital-loyalty-program","tag-globe-telecom","tag-rush"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/31934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=31934"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/31934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/31935"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=31934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=31934"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=31934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}