![\"Arthur](\"http:\/\/www.upgrademag.com\/web\/wp-content\/uploads\/2013\/11\/Art-Policarpio-and-Hans-Roxas-Chua_Mobile-Festival-Co-Chairmen.jpg\")
<\/a>Arthur Policarpio, Co-Chairman for Mobile Festival and head of Mobext Asia Pacific and Hans Roxas-Chua, Co-Chairman for Mobile Festival 2013 and Co-Director of International Institute of Digital Marketing.<\/em><\/strong><\/p><\/div>\n In his speech, Emmanuel Lorenzana, President and CEO of Mediaquest Holdings, Inc., illustrates how wide the adoption and potential of mobile technology is. \u201cCurrently, there are 11 million mobile Internet users and this is growing. Thirteen percent of Internet traffic is on mobile and it is believed that this will double in the next couple of years,\u201d said Lorenzana.<\/p>\n \u201cGlobal mobile data shows that in 2012, 0.9 exabytes went to mobile and five years later, it will grow to 11.2 exabytes. By 2017, there will be almost four billion mobile subscribers, 9.7 billion mobile connections, and 920 million LTE (long-term evolution) connections,\u201d Lorenzana added.<\/p>\n Lorenzana also mentioned that today, mobile is truly the real equalizer for communication, on the way we live, on the way we play, and on the way we learn.<\/p>\n He also said that in building a mobile economy, immense opportunities will be created for everybody and nobody will be left behind. New services will also emerge such as home security and monitoring, connected cars, mobile wallet, mobile health, and mobile and cloud-based business solutions.<\/p>\n Policarpio said that apart from discussing how mobile is transforming businesses, Mobile Festival 2013 is also aiming to bridge the gap between mobile penetration and actual adoption for marketing, retailing, publishing, customer relationship management and business model innovation.<\/p>\n \u201cFilipinos are known for being hyper-social \u2013 we Facebook status a lot of things, we do geo-mapping, we tweet information. Basically, we already got our foot in the door, it\u2019s just a matter of educating today\u2019s local businesses further and to change their mindset that we no longer need to be the ones to follow trends. It\u2019s time to establish our own, and the edge is right in the most-used gadget in the country \u2013 mobile,\u201d said Policarpio.<\/p>\n The event was powered by Mobile Marketing Academy, the International Institute of Digital Marketing, Mobext, the Philippine Association of National Advertisers, Philippine Retailers Association, Enderun Extension, the Association of Accredited Advertising Agencies Philippines, the Internet and Mobile Marketing Association of the Philippines, the Certified Digital Marketing Program, and VSERV.mobi; and co-presented by SMART, WeChat, and TV5.<\/p>\n