{"id":31461,"date":"2018-03-23T11:59:36","date_gmt":"2018-03-23T03:59:36","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=31461"},"modified":"2018-03-23T11:59:36","modified_gmt":"2018-03-23T03:59:36","slug":"call-for-ethical-data-standard-stronger-than-ever","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/03\/23\/call-for-ethical-data-standard-stronger-than-ever\/","title":{"rendered":"Call for ethical data standard stronger than ever"},"content":{"rendered":"
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IMAGE CREDIT: PIXABAY<\/em><\/p><\/div>\n

The news of the data breach by Facebook and Cambridge Analytica has raised numerous concerns surrounding the security of personal data.\u00a0 London-based TheInternet.Foundation, a Non-Governmental Organisation dedicated to promoting digital rights, is leading changes in how personal data is used in commerce.<\/strong><\/p>\n

TheInternet.Foundation was created in 2013 by Dele Atanda, a digital visionary, entrepreneur and long-standing advocate of digital human rights.\u00a0 He is also a cyber and fintech expert, a crypto-economy theorist and an advocate of using technology to form a more compassionate, empathetic and human-centred world.<\/p>\n

Back in 2013 TheInternet.Foundation (The IF) pioneered the call for a Universal Declaration of Digital Rights ratified by the United Nations.\u00a0 It leads the development and implementation of the initiative, with leading digital think tanks and consumer rights groups from around the world.\u00a0 In parallel, The IF also leads an initiative to establish a framework outlining how enterprises and brands can responsibly use consumers\u2019 personal data in a fair and mutually equitable manner.<\/p>\n

According to the world economic forum, it is estimated that by 2020 personal data will be worth \u20ac1trillion in Europe alone.\u00a0 Personal data is an incredibly valuable asset, and currently individuals neither own nor control their personal data or digital identity.\u00a0 There are a number of challenges surrounding personal data, and with the introduction of GDPR on May 25 2018, companies will have to change the way they collect, share and use customer information.<\/p>\n

Dedicated to promoting universal digital rights as a natural extension of human rights, TheInternet.Foundation is set to make the use of personal data in commerce much more sustainable.<\/p>\n

Dele Atanda commented on the importance of personal data management, \u201cToday, you don\u2019t own your data and you don\u2019t own your identity, so the question really is \u2013 who does?\u201d<\/p>\n

Even before this latest scandal, the Equifax data breach in 2017 left over 143 million American citizens in a state of permanent, lifetime threat of identity theft, identity crime and identity exposure.\u00a0 Unfortunately, there is no solution except for them changing their identity.\u00a0 Their names, date of birth and social security numbers are now in unknown databases forever.\u00a0 Those identities are effectively owned by the company that compiled and created this information, and not by the individuals whose details were stolen.\u00a0 The stolen information was gathered through no willing participation of the hack\u2019s victims and little has been done to rectify their exposure.<\/p>\n

If you look at the history of financial profiles, you find the foundation of what is becoming pervasive commercial surveillance.\u00a0 The use of our data in this commercial framework – for example in advertising and sales – can make business models based on this ethically questionable.<\/p>\n

Dele Atanda continues, \u201cThere is a fundamental conflict of interest for companies such as Facebook and Google when it comes to information provisioning and data sharing, because their business models are based on advertising. This in effect means the information they provide is based on advertiser interests, not truth or merit, which makes such information fundamentally unreliable at best and untrustworthy at worst.\u00a0 This is the heart of the crisis of fake news\u201d.<\/p>\n

The issues surrounding data are only going to get worse with the rise of artificial intelligence, virtual reality and the internet of things.\u00a0 Dele Atanda explains, \u201cAs our buildings and cities become more connected, the internet of things becomes more prevalent and the 3D world becomes more digitized, these threats will rise exponentially.\u00a0 As data becomes the new oil, we are faced with increasingly prevalent surveillance commerce corporations in what we refer to as \u2018The Dirty Data Economy\u2019.\u201d<\/p>\n

\u201cThis year we will see the introduction of GDPR.\u00a0 It is perhaps the most significant piece of legislation of our generation and a complete reset of the digital economy.<\/p>\n

\u201cAs people, we are social creatures that become richer by our ability to share experiences with each other. This is a great thing that should be celebrated, and the internet is a powerful and incredible tool that enables this. What we need is a framework to ensures we are able to use it in ways that enrich us that are not harmful.\u00a0 We should be able to share our thoughts and feelings with friends and family without this sharing being used to manipulate and exploit us.\u201d<\/p>\n

TheInternet.Foundation has created a \u201cClean Data Charter\u201d – a self-regulating set of principles for companies to adopt, allowing for the fair and equitable use of data in commerce in contrast to the \u201cDirty Data\u201d model of data acquired through surveillance commerce.\u00a0 It is partnering with the British Standards Institute to introduce an international Ethical Data Standard based on these principles. This will allow personal data to be used commercially in an ethical and sustainable manner.<\/p>\n

Dele Atanda continues, \u201cThe three focuses of the Ethical Data Standard are privacy, ownership and consent. GDPR to a large extent addresses privacy and consent, but does not tackle ownership and it is data ownership that most urgently needs to be resolved. Personal data is personal property, which businesses must acknowledge and respect.<\/p>\n

\u201cWe are creating a global framework that businesses will be able to use to do this.\u00a0 Self-regulation is one part of it and technology is the other.\u00a0 We are using cryptography and blockchain technologies to create a protocol \u2013 the mPod Protocol, that allows sealed data objects to be created by people and consensually accessed through tokens in marketplaces. By using encryption and tokens we can provide a data sharing model that is mutually beneficial for data owners and data seekers alike. Information can be protected and used in a universal and ethical standards based manner.\u00a0 People can choose how much exposure they are comfortable with and who they wish to share what with based on clear transparent value exchanges. We call this the \u2018Clean Data\u2019 framework analogous to Clean Energy in the \u2018old oil\u2019 economy.\u201d<\/p>\n

\u201cAs personal data is so valuable and personal we should be able to determine who has access to it, take part in its value exchange and earn equity from transactions should we so wish.\u00a0 By introducing the Clean Data framework, no one can exploit your personal information or use it without full transparency on what they wish to do with it and your clear consent for it to be used in this way. Clean Data enables us to clean up the swamp the web is at risk of becoming today.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The news of the data breach by Facebook and Cambridge Analytica has raised numerous concerns surrounding the security of personal data.\u00a0 London-based TheInternet.Foundation, a Non-Governmental Organisation dedicated to promoting digital rights, is leading changes in how personal data is used in commerce. TheInternet.Foundation was created in 2013 by Dele Atanda, a digital visionary, entrepreneur and […]<\/p>\n","protected":false},"author":6,"featured_media":31171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[5907,509,5910,441,5908,5909],"class_list":["post-31461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-cambridge-analytica","tag-data-privacy","tag-digital-rights","tag-facebook","tag-theinternet-foundation","tag-universal-declaration-of-digital-rights"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/31461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=31461"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/31461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/31171"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=31461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=31461"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=31461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}