{"id":30723,"date":"2018-01-17T15:31:33","date_gmt":"2018-01-17T07:31:33","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=30723"},"modified":"2018-01-17T15:31:33","modified_gmt":"2018-01-17T07:31:33","slug":"accenture-to-acquire-mackevision-a-producer-of-3d-visualization-content","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2018\/01\/17\/accenture-to-acquire-mackevision-a-producer-of-3d-visualization-content\/","title":{"rendered":"Accenture to\u00a0acquire Mackevision, a producer of 3D visualization content"},"content":{"rendered":"

\"\"<\/a>Accenture has entered into an agreement to acquire Germany-based\u00a0Mackevision<\/a>, a global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to\u00a0Accenture Interactive<\/a>\u2019s digital services portfolio \u2013 strengthening its ability to create compelling, next-generation customer experiences and industrial, extended reality applications. The acquisition is subject to customary closing conditions. Financial terms of the transaction are not being disclosed.<\/strong><\/p>\n

Mackevision\u2019s creation, visualization and production services are used for online product configurators, digital and print catalogues, virtual showrooms, point-of-sale kiosks, augmented and virtual reality experiences, as well as broadcast video and feature films. Mackevision has developed a differentiated ability to leverage engineering data to construct \u2018digital twins\u2019 of complex physical products. By applying the latest techniques in CGI, visual effects and AR\/VR, Mackevision can generate nearly any type of visual content from these twins \u2013 effectively turning engineering data into truly immersive product experiences and virtual applications. This highly-specialized approach has the potential to transform product design as well as fuel the next generation of consumer experiences.<\/p>\n

The ability to create digital imagery of the highest quality based on \u2018digital twins\u2019 is key to Accenture\u2019s vision of delivering a broader set of services around smart, connected products, platforms and business models to a wide range of industries, including automotive, industrial equipment, consumer goods and retail.<\/p>\n

Founded in 1994, Mackevision has a team of more than 500 employees and is headquartered in Stuttgart, Germany, with offices in Munich and Hamburg as well as in the United States, United Kingdom, China, South Korea and Japan.<\/p>\n

Mackevision has earned international acclaim for its work on the HBO Series \u201cGame of Thrones<\/a>\u201d \u2013 for which it was awarded an\u00a0Emmy<\/a>\u00a0for Outstanding Visual Effects. The company\u2019s high-end creative and visual effects capability is especially relevant in the growing field of extended reality, where life-like models and environments are considered critical to creating fully-immersive experiences.<\/p>\n

\u201cThis is truly a one-of-a-kind opportunity for us,\u201d said Jamie Posnanski, global content practice lead, Accenture Interactive. \u201cMackevision has a deep roster of highly-relevant creative and technical talent in emergent capabilities, and operates with mature offerings on a global scale. It\u2019s rare to find this combination in the market. We are highly impressed by the quality of the work, innovation, leadership, culture and, of course, talent on the Mackevision team, and we are excited for what our combined capabilities can mean for clients.\u201d<\/p>\n

\u201cMackevision\u2019s capabilities will add a whole new dimension of content innovation to our portfolio of services,\u201d added Brian Whipple, head of Accenture Interactive. \u201cThe \u2018digital twin\u2019 concept has massive implications not only from a scaled media production and marketing standpoint, but also for our broader vision of helping clients render the most compelling experiences possible.<\/p>\n

With clients including Audi, BMW, Fiat Chrysler, Hyundai, Jaguar, Land Rover, Mercedes-Benz, Porsche, Mackevision has achieved its most notable success in the automotive industry \u2013 where CGI-based and \u2018digital twin\u2019 visualization has experienced some of the earliest adoption.<\/p>\n

\u201cMackevision is delighted to become part of the Accenture family,\u201d said Mackevision CEO Armin Pohl. \u201cWith our more than 20 years\u2019 experience in 3D visualization, our visionary technology and our efficient Single-Source Publishing (SSP) approach, we create relevant, inspiring product and brand experiences with lasting impact. We have moved from being a content provider to providing relevant end-to-end solutions for our clients, and we\u2019re looking forward to collaborating on creating meaningful client experiences on a global scale under Accenture Interactive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Accenture has entered into an agreement to acquire Germany-based\u00a0Mackevision, a global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to\u00a0Accenture Interactive\u2019s digital services portfolio \u2013 strengthening its ability to create compelling, next-generation customer experiences and industrial, extended reality applications. The acquisition is subject to customary closing conditions. Financial terms […]<\/p>\n","protected":false},"author":6,"featured_media":30725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1883,2838,5723,2275],"class_list":["post-30723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-3d","tag-accenture","tag-mackevision","tag-mergers-and-acquisition"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/30723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=30723"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/30723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/30725"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=30723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=30723"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=30723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}