{"id":29726,"date":"2017-09-26T10:52:42","date_gmt":"2017-09-26T02:52:42","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=29726"},"modified":"2017-09-26T10:52:42","modified_gmt":"2017-09-26T02:52:42","slug":"home-shopping-network-reports-47-increase-in-sales","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2017\/09\/26\/home-shopping-network-reports-47-increase-in-sales\/","title":{"rendered":"Home Shopping Network reports 47% increase in sales"},"content":{"rendered":"

With the ShopTV mobile app, Home Shopping Network (HSN) reported a 47% increase in sales via its new shopfront mobile app \u00a0powered by Voyager Innovations.<\/strong><\/p>\n

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Home Shopping Network one of the largest direct-response TV shopping companies in the country today, formally announced the launch of its ShopTV app powered by TackThis!, the do-it-yourself e-Commerce platform of Voyager Innovations, with a fully-integrated payment gateway provided by PayMaya Philippines. In photo are (from left) Mar Lazaro, AVP and Head of Acquiring at PayMaya Philippines; \u200bGerry Castro, Chief Executive Officer at HSN; Orlando B. Vea, President and CEO at Voyager Innovations and PayMaya Philippines; and Marc Concio, Managing Director for Digital Commerce at Voyager.<\/em><\/p><\/div>\n

\u201cShopTV has always dived head first into digitization; one of the first of the large established enterprises to foray into the digital space by bringing ShopTV onto a full-featured digital commerce platform as early as 2014,\u201d said Marc Concio, managing director for Digital Commerce at Voyager Innovations.<\/p>\n

ShopTV also became the first in their industry to launch a mobile app with both iOS and Android versions. With the new mobile strategy, it now effectively covers all offline and online channels.<\/p>\n

\u201cWith its new shopfront app, HSN is extending that compelling ShopTV experience to the new, digital-savvy and influential generation of shoppers, led by the Millennials, who more and more make up the world\u2019s consumers and the workforce,\u201d said Gerry Castro, CEO at HSN. “ShopTV of course knows the incredible power of TV ads combined with direct response, you know, \u2018call now.\u2019 Today, having an online store and a mobile app really enhances that kicker effect on ROI.\u201d<\/p>\n

ShopTV was set-up in 2003 and first went on-air, 12-hours a day in November 2005, going 24\/7 by August 2006.<\/p>\n

HSN turned to Voyager\u2019s TackThis! platform to bring the ShopTV experience online via a website imbued with e-commerce functionalities. Store marketing was accomplished via placement on Takatack, the country\u2019s biggest online discovery platform.<\/p>\n","protected":false},"excerpt":{"rendered":"

HSN turned to Voyager\u2019s TackThis! platform to bring the ShopTV experience online via a website imbued with e-commerce functionalities. Store marketing was accomplished via placement on Takatack, the country\u2019s biggest online discovery platform.<\/p>\n","protected":false},"author":6,"featured_media":29727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,19],"tags":[284,5523,5522,5521,525],"class_list":["post-29726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-headlines","tag-app","tag-home-shopping-network","tag-hsn","tag-shoptv","tag-voyager-innovations"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/29726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=29726"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/29726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/29727"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=29726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=29726"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=29726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}