{"id":29494,"date":"2017-08-28T22:45:31","date_gmt":"2017-08-28T14:45:31","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=29494"},"modified":"2017-08-28T22:45:31","modified_gmt":"2017-08-28T14:45:31","slug":"68-of-apac-residents-believe-there-is-problem-with-fake-news-on-digital-platforms","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2017\/08\/28\/68-of-apac-residents-believe-there-is-problem-with-fake-news-on-digital-platforms\/","title":{"rendered":"68% of APAC residents believe there is problem with fake news on digital platforms"},"content":{"rendered":"

\u201cFake news\u201d is one of the buzz phrases of 2017. First coined during the US presidential election last year, the term has taken on a life of its own and is now part of common parlance for many broadcasters, commentators and consumers alike.<\/strong><\/p>\n

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New research by YouGov reveals that the majority of APAC residents do believe that \u201cfake news\u201d is a problem. However, it also shows that what the problem is exactly is far harder to define.<\/p>\n

TV is the most trusted source of news content<\/strong><\/p>\n

The study found that consumers view TV as the most trusted source for news, with three quarters of those polled (75%) placing either a little or a lot of trust in TV. This is followed by radio (trusted by 70%) and newspapers (68%), while digital is the least trusted source for news (60%).<\/p>\n

Yet consumers also accept that these sources can be responsible for spreading \u201cfake news\u201d. Despite reporting high levels of trust in TV, nearly half (47%) of respondents believe there is a problem with fake news on TV. A similar number report concerns over \u201cfake news\u201d in newspaper content (49%) and radio (41%). However, concern about \u201cfake news\u201d surges to more than two-thirds (68%) of respondents when it comes to digital content.<\/p>\n

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Just one in eight people place \u201ca lot\u201d of trust in news that friends and family share online<\/strong><\/p>\n

Social media is a key site for news content, with more than a third of APAC residents (37%) sharing online news content on social media at least once a day. This is even higher in Thailand (54%), Vietnam (50%), Indonesia (44%) and the Philippines (40%).<\/p>\n

While the majority of respondents (58%) say they trust news that friends and family share on social media, just 13% of those polled place \u201ca lot\u201d of trust in news that friends and family share online. Australians are the least trusting, with 7% of people not placing any trust in content that their friends and family share. This is more than double the regional average of 3%.<\/p>\n

Over half of APAC respondent think more negatively of a brand that was found to be advertising on a platform that contains fake news<\/strong><\/p>\n

Consumers are cautious over the content they see online and more than half (56%) have conducted independent research to check the validity of a news story. Yet despite recognising the problem of \u201cfake news\u201d, consumers can be unaccepting when brands become tied up with the issue; a majority of respondents (54%) would think more negatively of a brand that was found to be advertising on a platform that contains fake news. Furthermore, two thirds of APAC residents (66%) would trust a brand less if it was found to be advertising on a platform that contains fake news.<\/p>\n

54% of respondents would no longer make purchases from a brand found to be promoting fake or misleading content<\/strong><\/p>\n

The survey also shows how brand scandals are able to influence consumer behaviour, as well as opinion. For instance, if consumers were to find out that a brand had been promoting fake or misleading content, a majority of consumers would no longer make purchases from this brand (54%), choose a different brand in future (51%) or tell family and\/or friends about it (51%). Furthermore, three in ten consumers (29%) would share this information on social media and a quarter of consumers (26%) would delete the brand\u2019s app from their phone.\n<\/p>\n

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New research by YouGov reveals that the majority of APAC residents do believe that \u201cfake news\u201d is a problem. However, it also shows that what the problem is exactly is far harder to define.<\/p>\n","protected":false},"author":6,"featured_media":29495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[5471,5230,5470,96,194],"class_list":["post-29494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-digital-platform","tag-fake-news","tag-news","tag-technology","tag-tv"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/29494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=29494"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/29494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/29495"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=29494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=29494"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=29494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}