{"id":28926,"date":"2017-06-11T19:30:08","date_gmt":"2017-06-11T11:30:08","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=28926"},"modified":"2017-06-11T19:30:08","modified_gmt":"2017-06-11T11:30:08","slug":"report-reveals-high-website-performance-expectations-on-connected-devices-in-seasia","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2017\/06\/11\/report-reveals-high-website-performance-expectations-on-connected-devices-in-seasia\/","title":{"rendered":"Report reveals high Website performance expectations on connected devices in SEAsia"},"content":{"rendered":"

Smartphones are the go-to device for accessing the Internet throughout South East Asia, and consumers expect fast performance of websites across all devices, according to the \u201cState of the User Experience\u201d research report released by Limelight Networks.<\/strong><\/p>\n

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Smartphones are the go-to device for accessing the Internet throughout South East Asia, and consumers expect fast performance of websites across all devices, according to the \u201cState of the User Experience\u201d research report released by Limelight Networks.<\/p>\n

\u201cOur new research shows that nearly half of adult consumers in South East Asia are online 16 hours or more each week, outside of work, and they have high expectations for website performance, especially when it comes to e-commerce,\u201d said Jaheer Abbas, regional sales director at Limelight. \u201cNearly everyone surveyed said that they\u2019re likely to recommend a brand to a friend if they have a positive web experience, and on the flip side, that they\u2019ll leave and go to a competitor if it isn\u2019t a good experience.\u201d<\/p>\n

While there is a great deal of behavioral consistency throughout the region, some interesting regional differences were identified. Personalized web experiences were ranked as very important in all countries, but were slightly less so in Singapore.<\/p>\n

Also, while the majority of respondents regionally will abandon a website if the experience is slow, there is slightly more tolerance in the Philippines. \u00a0Despite these differences, the report illustrates the need for organizations to prioritize the optimization of mobile experiences, understand the expectations of consumers within each country rather than implementing a \u201cone-size-fits-all\u201d approach, and accelerate website performance to keep visitors engaged.<\/p>\n

Time spent online varies by country and generation. \u00a0People in the Philippines spend the most time online closely followed by those in Malaysia. People in Singapore are online the least. \u00a0In Thailand, millennials are online the least, with 34 percent online 16 hours or more a week compared to 42 percent for all other age groups. The gap is even greater in the Philippines, where 39 percent of millennials versus 56 percent of all other age groups are online this amount of time.<\/p>\n

Additional insights from the report include:<\/p>\n