{"id":28446,"date":"2017-04-19T01:49:56","date_gmt":"2017-04-18T17:49:56","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=28446"},"modified":"2017-04-19T01:56:04","modified_gmt":"2017-04-18T17:56:04","slug":"samsungs-new-qled-tv-campaign-allows-users-to-find-their-perfect-color","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2017\/04\/19\/samsungs-new-qled-tv-campaign-allows-users-to-find-their-perfect-color\/","title":{"rendered":"Samsung\u2019s new QLED TV campaign allows users to find their ‘perfect color’"},"content":{"rendered":"
Samsung Electronics launched its new global social media campaign, \u201cFind Your Color,\u201d allowing users to identify their most preferred color among one billion colors, based on the social media photos they have shared.\u00a0<\/strong><\/div>\n
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The campaign, which will run across Facebook, Instagram and Twitter, consists of a mobile site titled \u201cFind Your Color\u201d (Samsung.com\/FindYourColor<\/a>) that allows users to share and participate with the hashtag #FindYourColor\u00a0#QLEDTV. The site analyzes a consumer\u2019 images shared on her\/his social channel to find the most frequently used color for the user, and return a unique color swatch overlaid on the user\u2019s profile picture, allowing them to share on their Facebook or Instagram.<\/p>\n

The mobile microsite also contains an interactive experience that showcases imagery and content generated by social influencers and participants.<\/p>\n

The Find Your Color campaign aims to engage millennials through a multi-channel social and digital media approach.<\/p>\n

The campaign follows on the heels of the introduction of Samsung QLED TV at CES 2017 in Las Vegas.<\/p>\n

Samsung\u2019s QLED TV features a design devised with the lifestyle of millennials in mind and comes with benefits including an Invisible Cable and No Gap Wall-Mount, allowing the TV to be placed and showcased wherever a consumer may want in her\/his home.<\/p>\n<\/div>\n

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Following the launch of Samsung QLED TV, #FindYourColor allows users to explore a spectrum of one billion colors to find their \u201cperfect color\u201d.<\/p>\n","protected":false},"author":6,"featured_media":28447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[5237,5238,5177,359,194],"class_list":["post-28446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-findyourcolor","tag-qledtv","tag-qled-tv","tag-samsung","tag-tv"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/28446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=28446"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/28446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/28447"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=28446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=28446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=28446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}