{"id":27713,"date":"2017-02-16T23:24:56","date_gmt":"2017-02-16T15:24:56","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=27713"},"modified":"2017-02-16T23:24:56","modified_gmt":"2017-02-16T15:24:56","slug":"businesses-need-to-be-enabled-to-monetize-says-amdocs-alita-wong","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2017\/02\/16\/businesses-need-to-be-enabled-to-monetize-says-amdocs-alita-wong\/","title":{"rendered":"Businesses need to be enabled to monetize, says amdocs\u2019 Alita Wong"},"content":{"rendered":"

\u201cEveryone is doing everything now,\u201d said Alita Wong, head of marketing for Asia Pacific of amdocs. \u201cThe mentality is changing (because of) device proliferation.\u201d This is why for Wong, businesses need to \u201cknow how to be enabled to monetize.\u201d<\/strong><\/p>\n

\"\"<\/a>

Alita Wong<\/p><\/div>\n

As a case in point, there was a time when people were just glued on TV. But this is no longer the norm, since what\u2019s being shown on TV can now also be seen in handier gadgets. In this instance, businesses \u2013 particularly telcos and broadcasters, which use TV and\/or technological devices\/gadgets \u2013 \u201cneed to know how to be able to grow their businesses using the newer approaches.\u201d<\/p>\n

The merging of traditional media, particularly broadcast, with newer forms of media has been well noted. Since January 2016, for instance, the number of Internet users grew by 10% to add over 354 million; the number of active social media users grew by 21% to add over 482 million; and the number of active mobile social users increased by 30% to add 581 million.<\/p>\n

The changes in technology is closely tied with changes in society, and \u201cbusiness models need to also evolve at an unprecedented pace,\u201d Wong said.<\/p>\n

As a business, amdocs, of course, offers solutions \u2013 including big data nalaytics, virtual agent, and artificial intelligence \u2013 that could help businesses grow. But Wong added that a lesson that is also worth learning is the importance of collaboration.<\/p>\n

\u201cCollaboration is the way to go,\u201d Wong said. In amdocs\u2019 case, \u201cif we\u2019re too uptight, it won\u2019t work. So we identify partners to make (things) happen.\u201d<\/p>\n

Surprisingly, Wong said that even with the complexity in offerings due to the multi-interaction between gadgets, \u201cbusinesses now still have to be able to serve a market of one. To do this, the services provided have to be contextual. Seamless experience is the goal.\u201d<\/p>\n

Wong believes that technology can help businesses grow; and that adoption should always be a business goal. The urgency is also stressed by noted trends. For instance, it is estimated that by 2020, 100 million consumers will shop augmented reality; and by 2022, IoT will save consumers and businesses $1 trillion a year in maintenance, services and consumables.<\/p>\n

\u201cBusinesses need to learn best practices\u2026 to see how they use commonplace technology concepts, such as search and marketing, to advance disruption across industries,\u201d Wong said.<\/p>\n

Wong added that \u201csometimes we think (adopting tech is) scary; but it\u2019s irreversible. Technology enables (changes); technology is changing lives.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Alita Wong believes that technology can help businesses grow; and that adoption should always be a business goal. The urgency is also stressed by noted trends. For instance, it is estimated that by 2020, 100 million consumers will shop augmented reality; and by 2022, IoT will save consumers and businesses $1 trillion a year in maintenance, services and consumables.<\/p>\n","protected":false},"author":2,"featured_media":27714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-27713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/27713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=27713"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/27713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/27714"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=27713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=27713"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=27713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}