{"id":27610,"date":"2017-02-06T14:40:25","date_gmt":"2017-02-06T06:40:25","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=27610"},"modified":"2017-02-06T14:41:49","modified_gmt":"2017-02-06T06:41:49","slug":"epson-john-herrera-take-fashion-to-the-next-level-through-digital-textile-printing","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2017\/02\/06\/epson-john-herrera-take-fashion-to-the-next-level-through-digital-textile-printing\/","title":{"rendered":"Epson, John Herrera take fashion to the next level through digital textile printing"},"content":{"rendered":"

Epson Philippines has officially partnered with renowned fashion designer John Herrera to showcase a 30-piece collection digitally printed with Epson\u2019s next generation textile dye-sublimation transfer printers. The preview of John Herrera\u2019s latest collection was held at the Shangri-La Mall Grand Atrium on 1 February 2017. \u00a0<\/strong><\/p>\n

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Together with Epson Philippines, John showcased his runway collection that takes inspiration from the Philippine Protected Animal \u2013 Aguila<\/i> (Great Philippine Eagle). The transition of this specific collection was from black and white to coloured designs.<\/p>\n

Fresh from his most recent award as the top designer in the 2015 London Emerging Designers (LED) Awards, John Herrera, together with Epson is at the forefront of taking fashion to the next level through digital textile printing.<\/p>\n

The collection is printed with Epson\u2019s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270.<\/p>\n

\u201cThis partnership with Epson is very exciting. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life,\u201d, said John Herrera.<\/p>\n

\u201cThe collection I will be presenting will be impossible to do without the Epson digital textile printer.\u00a0 I would have to paint the designs myself if there was no Epson printer, and with only a month to prepare, it could not have been done,\u201d he added.<\/p>\n

John adopts a \u201cno-waste, no plastic\u201d approach and puts a lot of importance on lessening wastage in his work. \u201cWith digital textile printing, we only use the exact volume of fabric. Instead of wasting 5 yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric to create one. Digital textile printing significantly lessens fabric wastage. \u201cFaster, more intelligent, almost zero wastage – that\u2019s what Epson brings to the table,\u201d he said.<\/p>\n

\u201cEpson is happy to officially introduce John Herrera as the Brand Ambassador of Epson Philippines\u2019 Commercial and Industrial Printers segment. He\u2019s very passionate about digital textile printing which makes him a great Brand Ambassador for us to educate more people about this technology,\u201d said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.<\/p>\n

Epson\u2019s digital textile printing technology enables designers such as John Herrera to help them achieve their artistic vision. Through this innovation, their ideas are translated onto high quality digital textile prints driven by Epson\u2019s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media producing outstandingly vivid and unique prints.<\/p>\n

\u201cWe are certain that this collaboration will help us bring our digital textile printers closer to our customers especially those in the creative industry. Digital textile printing technology will definitely inspire more designers, to make their own prints for their world-class designs. Now, designers are only limited by their imagination,\u201d shared Pamela Albar, Department Head for Commercial and Industrial Printers, Epson Philippines.<\/p>\n","protected":false},"excerpt":{"rendered":"

Epson Philippines has officially partnered with renowned fashion designer John Herrera to showcase a 30-piece collection digitally printed with Epson\u2019s next generation textile dye-sublimation transfer printers. The preview of John Herrera\u2019s latest collection was held at the Shangri-La Mall Grand Atrium on 1 February 2017. \u00a0 Together with Epson Philippines, John showcased his runway collection […]<\/p>\n","protected":false},"author":6,"featured_media":27611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,70],"tags":[5070,563,5071,5069,3365],"class_list":["post-27610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-printers","tag-digital-textile-printing","tag-epson","tag-epson-surecolor","tag-fashion","tag-printers"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/27610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=27610"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/27610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/27611"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=27610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=27610"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=27610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}