{"id":2532,"date":"2013-10-18T12:31:59","date_gmt":"2013-10-18T04:31:59","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=2532"},"modified":"2013-10-18T12:40:43","modified_gmt":"2013-10-18T04:40:43","slug":"why-plastic-is-fantastic-for-smartphone-makers","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2013\/10\/18\/why-plastic-is-fantastic-for-smartphone-makers\/","title":{"rendered":"Why plastic is fantastic for smartphone makers"},"content":{"rendered":"

Although Apple Inc.\u2019s iPhone line is a latecomer to the plastic party\u2014with the company introducing its first polycarbonate-enclosed model just last week\u2014the use of plastic resin in the cellphone market is already a multibillion-dollar business, with tremendous growth expected in the coming years.<\/strong><\/p>\n

The global market for molded plastic components used in cellphones is set to amount to $3.5 billion in 2013, up from $3.3 billion in 2012, according to IHS Chemical and technology research from IHS Inc.. Plastic component revenue in cellphones will continue to rise in the future, growing by 27 percent from 2013 to reach $4.5 billion in 2017. This represents a $1.0 billion increase in just four years.<\/p>\n

\"Plastic<\/a>

Plastic has allowed Apple to offer iPhones in a greater variety of colors than ever before. Image from Apple Website.
<\/em><\/strong><\/p><\/div>\n

In terms of weight, total plastic resin usage in all cellphones\u2014smartphones and other mobile handsets included\u2014will increase to 336,000 metric tons in 2017, up from 282,000 metric tons in 2013.<\/p>\n

\u201cThe plastic polycarbonate enclosure of the new iPhone 5c weighs just 14.2 grams, according to a recent IHS teardown,\u201d observed Jagdish Rebello, Ph.D., senior director for consumer & communications at IHS. \u201cWith 20 million iPhone 5c smartphones forecast to be sold through the rest of 2013, this represents a total consumption of 283 metric tons of polycarbonate resin by just one device, in just one quarter. With the introduction of the 5c, Apple now is part of a rising wave of plastic in the smartphone market\u2014and in the overall electronics business.\u201d<\/p>\n

Plastic is fantastic for smartphone makers<\/strong>
\nApple\u2019s decision to use plastic for the 5c\u2019s enclosure was partly driven by a desire to offer a lower-priced smartphone that costs less to manufacture than previous members of the iPhone line. Plastic also allowed Apple to offer iPhones in a greater variety of colors than ever before. This push toward reduced cost and greater product differentiation reflects a larger trend in the cellphone market.<\/p>\n

\u201cPlastic components are becoming increasingly important in mobile handsets, and especially in smartphones,\u201d said Kristin Squires, chemicals industry consultant with IHS. \u201cAmid rising competition in the market, smartphone original equipment manufacturers (OEM) are seeking ways to drive down costs for raw materials, manufacturing and assembly. Plastic offers multitude ways to cut these expenses.\u201d<\/p>\n

Meanwhile, OEMs are attempting to differentiate their products by creating smartphones that are aesthetically appealing to their consumers.<\/p>\n

\u201cPlastic components allow for a great deal of design flexibility as well as product and functional differentiation,\u201d said Don Bari, senior director, chemicals consulting, for IHS. \u201cOEMs are using a plastic resin called acrylonitrile butadiene styrene (ABS), along with polycarbonate and ABS\/polycarbonate blends. By using these plastics in the product housings, the OEMs can offer lightweight products that are visually attractive to customers.\u201d<\/p>\n

Rebello agrees. \u201cThe well-designed plastic housing allows Apple to easily offer the iPhone 5C in a range of colors, and provides Apple with tremendous manufacturing and assembly cost savings in terms of simplifying the assembly of the final product,\u201d he added. \u201cThe precision-machined metal housing in the iPhone 5s\u2014as well as the earlier-generation iPhone 5\u2014requires significantly higher machining tolerances and assembly costs. Apple\u2019s return to plastic casings shows that plastics are here to stay.\u201d<\/p>\n

Plastic plethora<\/strong>
\nThe cellphone market offers opportunities for a large variety of plastic resins including ABS, polycarbonate, nylon and polymethyl methacrylate (PMMA). ABS and polycarbonate are both attractive materials for exterior components due to their strength and aesthetic appeal. Polycarbonate cellphone housing may have a chemical coating to improve its scratch-resistance.<\/p>\n

In addition to enclosures, plastics are used in a wide range of cellphone applications ranging from mounting brackets and display frames to display backlight guides, insulator sheets and vibration cushions. And as low-end smartphones start to become increasingly adopted in the emerging markets of the world, IHS projects that plastics will increasingly be used for a wide range of mechanical and optical components in the mobile handset and smartphone market.<\/p>\n

IHS forecasts that ABS and polycarbonate demand for cellphone components will grow at compound annual growth rates of 7.0 percent and 4.5 percent, respectively, through 2017.<\/p>\n

Plastic takes over in electronics<\/strong>
\nThe rising use of plastics in cellphones is part of a much larger trend of increasing utilization of the material in a wide range of electronic products, including consumer and computing devices like LCD TVs, PCs, printers and media tablets, and appliances such as refrigerators, washing machines and microwave ovens.<\/p>\n","protected":false},"excerpt":{"rendered":"

Although Apple Inc.\u2019s iPhone line is a latecomer to the plastic party\u2014with the company introducing its first polycarbonate-enclosed model just last week\u2014the use of plastic resin in the cellphone market is already a multibillion-dollar business, with tremendous growth expected in the coming years.<\/p>\n","protected":false},"author":6,"featured_media":2533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,3],"tags":[864,393,326],"class_list":["post-2532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-phones","tag-apple-iphone-5c","tag-research","tag-smartphones"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/2532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=2532"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/2532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/2533"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=2532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=2532"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=2532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}