{"id":23941,"date":"2016-09-30T11:53:10","date_gmt":"2016-09-30T03:53:10","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=23941"},"modified":"2016-09-30T11:53:10","modified_gmt":"2016-09-30T03:53:10","slug":"new-canon-ef-70-300mm-f4-5-5-6-ii-usm-lens-launched","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2016\/09\/30\/new-canon-ef-70-300mm-f4-5-5-6-ii-usm-lens-launched\/","title":{"rendered":"New Canon EF 70-300mm f\/4.5-5.6 IS II USM lens launched"},"content":{"rendered":"<section class=\"release-body container  no-margin-bottom \">\n<div>\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<p><strong>Having the right tool for the job has long been the mantra for professional photographers and hobbyists alike. Canon&#8217;s wide array of lenses provide users with a variety of creative options to help capture dynamic photos and videos with their DSLR cameras.<\/strong><\/p>\n<p><a href=\"http:\/\/www.fringemag.net\/web\/wp-content\/uploads\/2016\/09\/Canon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2124\" src=\"http:\/\/www.fringemag.net\/web\/wp-content\/uploads\/2016\/09\/Canon.jpg\" alt=\"canon\" width=\"642\" height=\"397\" \/><\/a><\/p>\n<p>Canon <span class=\"xn-location\">U.S.A.<\/span>\u00a0announced the new Canon EF 70-300mm f\/4.5-5.6 IS II USM lens featuring NANO USM technology for high-speed and near-silent focusing in both still and video modes. The lens also features a new LCD information display and four-stop image stabilization.<\/p>\n<p>&#8220;To help photographers that are striving to create the most amazing pictures and videos possible, Canon is dedicated to developing the best tools to help them with their goal,&#8221; said <span class=\"xn-person\">Yuichi Ishizuka<\/span>, president and COO, Canon <span class=\"xn-location\">U.S.A.<\/span>\u00a0&#8220;Having this new EF 70-300mm f\/4.5-5.6 IS II USM \u00a0lens in a photographer&#8217;s camera bag will surely help them achieve their creative vision.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"release-body container  no-margin-bottom \">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<p>Designed with the user in mind, this affordable new lens includes technology to spark creativity and deliver excellent image and video quality from afar. This is the second Canon lens equipped with NANO USM technology, a focusing motor that combines the benefits of a ring USM (ultrasonic motor) for high-speed AF during still photo shooting and lead-screw type STM (stepping motor) for smooth and quiet video autofocusing (AF)<\/p>\n<p><b>Features for the Canon EF 70-300mm f\/4.5-5.6 IS II USM lens include:<\/b><\/p>\n<ul type=\"disc\">\n<li>High-speed autofocus for shooting stills and smooth, near-silent autofocus when shooting video is achieved by incorporating NANO USM technology.<\/li>\n<li>New Lens Information Display shows focusing distance, focal length and shake amount.<\/li>\n<li>One UD Lens helps reduce chromatic aberration and delivers outstanding high resolution and high-contrast results.<\/li>\n<li>Image Stabilizer effect at up to four\u00a0stops of shake correction helps capture sharp images.<\/li>\n<li>Circular aperture (nine blades) helps deliver beautiful, soft backgrounds.<\/li>\n<li>Full-time manual focus allows manual focus adjustment while in AF Mode.<\/li>\n<\/ul>\n<p>The Canon EF 70-300mm F\/4.5-5.6 IS II USM lens is scheduled to be available in <span class=\"xn-chron\">November 2016.<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Canon U.S.A. announced the new Canon EF 70-300mm f\/4.5-5.6 IS II USM lens featuring NANO USM technology for high-speed and near-silent focusing in both still and video modes. The lens also features a new LCD information display and four-stop image stabilization. <\/p>\n","protected":false},"author":6,"featured_media":23942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[315,4761,2083,96],"class_list":["post-23941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-canon","tag-canon-ef-70-300mm-f4-5-5-6-is-ii-usm","tag-photography","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/23941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=23941"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/23941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/23942"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=23941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=23941"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=23941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}