{"id":23762,"date":"2016-09-04T15:11:49","date_gmt":"2016-09-04T07:11:49","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=23762"},"modified":"2016-09-04T15:11:49","modified_gmt":"2016-09-04T07:11:49","slug":"rogue-one-star-wars-story-toys-unveiled","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2016\/09\/04\/rogue-one-star-wars-story-toys-unveiled\/","title":{"rendered":"\u2018Rogue One: A Star Wars Story\u2019 toys unveiled"},"content":{"rendered":"

A team of Star Wars<\/em> superfans revealed the new toy line for the \u201cRogue One: A Star Wars <\/em>Story\u201d movie via a series of fan-made animated shorts launching on the Star Wars <\/em>social channels<\/a>. As part of a competition in collaboration with creative network Tongal<\/a>, a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off a global UGC contest that asks fans to share their own \u201cRogue Stories.\u201d<\/strong><\/p>\n

\"Star<\/a><\/p>\n

\u201cThese fan-created shorts are a tribute to the incredible content that the Star Wars<\/em> community posts online every day,\u201d said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. \u201cThe Go Rogue campaign was designed with Star Wars<\/em> fans in mind \u2013 we want them to be front and center in the run up to \u2018Rogue One\u2019 by imagining and creating their own Rogue Stories.”<\/p>\n

The global contest, which kicks off September 30, invites fans to share their own short stories or skits set in a galaxy far, far away\u2026 Winning entries from around the globe will be chosen by a panel including \u201cRogue One: A Star Wars <\/em>Story\u201d director Gareth Edwards. Beginning September 30, fans 18 and older can enter the Go Rogue contest on StarWars.com\/GoRogue<\/a>. Winners will be invited to Lucasfilm in San Francisco to attend a screening of \u201cRogue One,\u201d and see their short story on the big screen.<\/p>\n

The fan-created shorts showcasing the new line of \u201cRogue One\u201d toys for the first time launches on the Star Wars<\/em> social channels<\/a> today, with new installments rolling out through September. The team was lead by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators and directors Dan MacKenzie and Tucker Barrie. The stories follow the adventures of \u201cRogue One\u201d toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.<\/p>\n

\u201cI\u2019ve been a Star Wars<\/em> fan my whole life so this is a dream project,\u201d says James DeJulio, co-founder of Tongal. \u201cIt\u2019s been amazing to see what an inspiration Star Wars<\/em> has been to so many members of our creative community, whether that\u2019s coming up with their own Star Wars <\/em>storylines, or playing out scenes with Star Wars<\/em> toys at home with their kids. I\u2019m excited to share this first \u2018Rogue Story\u2019 with the world and hope it inspires other fans to share theirs.\u201d<\/p>\n

The full range of new \u201cRogue One\u201d and Star Wars <\/em>products will be available globally starting on September 30. Join the global #GoRogue conversation on social.<\/p>\n","protected":false},"excerpt":{"rendered":"

A team of Star Wars superfans revealed the new toy line for the \u201cRogue One: A Star Wars Story\u201d movie via a series of fan-made animated shorts launching on the Star Wars social channels. As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off a global UGC contest that asks fans to share their own \u201cRogue Stories.\u201d<\/p>\n","protected":false},"author":6,"featured_media":23763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[633,4700,3878,96,4521],"class_list":["post-23762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-contest","tag-movie","tag-star-wars","tag-technology","tag-vr"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/23762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=23762"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/23762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/23763"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=23762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=23762"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=23762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}