{"id":22880,"date":"2016-06-13T13:40:35","date_gmt":"2016-06-13T05:40:35","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=22880"},"modified":"2016-06-13T13:40:35","modified_gmt":"2016-06-13T05:40:35","slug":"8-billion-connected-devices-globally-study","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2016\/06\/13\/8-billion-connected-devices-globally-study\/","title":{"rendered":"Over 8 billion connected devices globally: study"},"content":{"rendered":"

As of year-end 2015, the world now contains 8.1 billion connected smartphones, tablets, personal computers, TVs, TV-attached devices and audio devices. On average, across the globe, this device base equates to an astounding four devices per household.<\/strong><\/p>\n

\u201cThe proliferation of media-enabled connected endpoints has implications for media consumption, media production, broadband infrastructure, and the business itself of network management and traffic discrimination,\u201d said Merrick Kingston, principal analyst-connected home, at IHS Technology. \u201cIt drives media consumption, IP traffic and more.\u201d<\/p>\n

Smartphones outnumber tablets by five to one<\/b><\/p>\n

Year-on-year, smartphones contribute roughly half a billion new devices to the market; tablet and OTT set-tops are also growing quickly, but operate a full order of magnitude below the smartphone. By 2020, this ratio will only widen. Within the forecast period, the smartphone-to-tablet ratio rises to nearly 10:1.<\/p>\n

Chromecast leapfrogs Apple TV<\/b><\/p>\n

The latest IHS Technology reports also noted the big changes in the wider-connected, media-enabled hardware ecosystem.<\/p>\n

For all its early momentum, Chromecast had been unable to out-ship the Apple TV. This finally changed during the first quarter of 2016 with Apple TV shipping 1.7 million units compared to Google pushing 3.2 million Chromecasts to market. \u201cWe anticipate that this reversal will persist,\u201d Kingston said. \u201cSince the introduction of the fourth-generation Apple TV, Apple and Google have pursued vastly different strategies.\u201d<\/p>\n

The Apple TV, starting at $149, has inexorably been shuttled into the segment\u2019s top end. The device is now positioned as a premium hub that appeals to consumers of digital video, to casual gamers and to iOS owners who are intrinsically attracted to Apple\u2019s singular user-interface.<\/p>\n

Chromecast, at $35, is a veritable bargain, naturally complements portable Android devices and offers a no-frills casting experience that obviates the very need for a user-interface.<\/p>\n

Netflix has secured a presence across 32 percent of connected devices in the US<\/b><\/p>\n

As of year-end 2015, Netflix addresses 339 million connected devices in the U.S. As a fraction of the total U.S. installed base, this is equivalent to addressing 32 percent of the audio-visual hardware landscape.<\/p>\n

\u201cNetflix\u2019s reach is a testament to the company\u2019s unrivalled device strategy,\u201d Kingston said. \u201cThe service\u2019s ubiquity turns Netflix into a de facto rival \u2013 and on occasion complement \u2013 to any other given video offering in the U.S.\u201d<\/p>\n

The days when a multiscreen pay TV service could uniquely lay claim to a device or platform are effectively gone. Pay TV media apps are virtually guaranteed to sit alongside the Netflix application on consumers\u2019 end devices.<\/p>\n

\u201cThe proliferation of media-enabled connected endpoints has implications for media consumption, media production, broadband infrastructure, and the business itself of network management and traffic discrimination,\u201d said Merrick Kingston, principal analyst-connected home, at IHS Technology. \u201cIt drives media consumption, IP traffic and more.\u201d<\/p>\n

Smartphones outnumber tablets by five to one<\/b><\/p>\n

Year-on-year, smartphones contribute roughly half a billion new devices to the market; tablet and OTT set-tops are also growing quickly, but operate a full order of magnitude below the smartphone. By 2020, this ratio will only widen. Within the forecast period, the smartphone-to-tablet ratio rises to nearly 10:1.<\/p>\n

Chromecast leapfrogs Apple TV<\/b><\/p>\n

The latest IHS Technology reports also noted the big changes in the wider-connected, media-enabled hardware ecosystem.<\/p>\n

For all its early momentum, Chromecast had been unable to out-ship the Apple TV. This finally changed during the first quarter of 2016 with Apple TV shipping 1.7 million units compared to Google pushing 3.2 million Chromecasts to market. \u201cWe anticipate that this reversal will persist,\u201d Kingston said. \u201cSince the introduction of the fourth-generation Apple TV, Apple and Google have pursued vastly different strategies.\u201d<\/p>\n

The Apple TV, starting at $149, has inexorably been shuttled into the segment\u2019s top end. The device is now positioned as a premium hub that appeals to consumers of digital video, to casual gamers and to iOS owners who are intrinsically attracted to Apple\u2019s singular user-interface.<\/p>\n

Chromecast, at $35, is a veritable bargain, naturally complements portable Android devices and offers a no-frills casting experience that obviates the very need for a user-interface.<\/p>\n

Netflix has secured a presence across 32 percent of connected devices in the US<\/b><\/p>\n

As of year-end 2015, Netflix addresses 339 million connected devices in the U.S. As a fraction of the total U.S. installed base, this is equivalent to addressing 32 percent of the audio-visual hardware landscape.<\/p>\n

\u201cNetflix\u2019s reach is a testament to the company\u2019s unrivalled device strategy,\u201d Kingston said. \u201cThe service\u2019s ubiquity turns Netflix into a de facto rival \u2013 and on occasion complement \u2013 to any other given video offering in the U.S.\u201d<\/p>\n

The days when a multiscreen pay TV service could uniquely lay claim to a device or platform are effectively gone. Pay TV media apps are virtually guaranteed to sit alongside the Netflix application on consumers\u2019 end devices.<\/p>\n","protected":false},"excerpt":{"rendered":"

As of year-end 2015, the world now contains 8.1 billion connected smartphones, tablets, personal computers, TVs, TV-attached devices and audio devices. On average, across the globe, this device base equates to an astounding four devices per household. \u201cThe proliferation of media-enabled connected endpoints has implications for media consumption, media production, broadband infrastructure, and the business […]<\/p>\n","protected":false},"author":6,"featured_media":3731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[3582,3735,4440,3933],"class_list":["post-22880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","tag-chromecast","tag-connected-devices","tag-ihs-technology","tag-netflix"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/22880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=22880"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/22880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/3731"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=22880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=22880"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=22880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}