{"id":21216,"date":"2016-01-06T11:07:27","date_gmt":"2016-01-06T03:07:27","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=21216"},"modified":"2016-01-06T11:07:27","modified_gmt":"2016-01-06T03:07:27","slug":"2016-predictions-from-emc-prexy-jeremy-burton","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2016\/01\/06\/2016-predictions-from-emc-prexy-jeremy-burton\/","title":{"rendered":"2016 predictions from EMC prexy Jeremy Burton"},"content":{"rendered":"

\"EMC\"<\/a><\/b>By Jeremy Burton
\nPresident, Products & Marketing
\n<\/span>EMC<\/span><\/u>\u00a0<\/u><\/i><\/h2>\n

It\u2019s that time of year again, where we look ahead to determine what tech trends will make the most significant impact in 2016. From my view data analytics and our digital way of life will increasingly transform the world and the nature of business. Here are a few ways I see that playing out in the year ahead.<\/p>\n

Prediction 1:<\/b> Digital Business Makes Its Way To The Corner Office<\/b><\/p>\n

The C-suite increasingly understands the value of digital business and the data it produces, but they have yet to bring new executives permanently into the room to drive a digital agenda across their company. That\u2019s about to change. Increasingly Chief Digital Officer\u2019s will be appointed and tasked with utilizing the latest and greatest technology to make products smarter and create frictionless service experiences for customers.\u00a0 Data \u2013 the digital exhaust that these new capabilities leave behind \u2013 will need to analyzed and exploited for competitive advantage.\u00a0\u00a0 This is not a tech industry phenomenon \u2013 it is an \u201cevery industry\u201d phenomenon.\u00a0 Yet while the C-suite know it\u2019s good for them, they\u2019ll still grapple with decisions about org charts, duties and turf wars. Should the Chief Digital Officer report to the CEO, the CMO\u2026 or the CIO?<\/p>\n

\"GoPro\"<\/a><\/p>\n

Prediction 2: Wearables Win Olympic Gold<\/span><\/b><\/p>\n

Wearable sensors will usher in a new era that will overcome some of the, ahem, hurdles for some sports.<\/p>\n

Swimmers already rely on underwater cameras<\/a> for stroke analysis, but those provide fairly limited insight. <\/span>Newly developed sensors for that sport<\/a> will be just one example of how 2016 will be a breakthrough year for athletes to use data analytics to execute peak performance. Companies like Nike \u2013 which calls data \u201cthe new voice of the athlete<\/a>\u201d \u2013 will aid them in that pursuit as they harness data for innovation, which will be both on display and behind-the- scenes at the Olympic Games like never before. We\u2019ll see sensors integrated into wearables to assess elite athletes across multiple dimensions \u2013 from diets and sleep patterns to running styles and optimum body angles \u2013 empowering athletes to become masters of their own physical performance. But Usain Bolt is not going to be wearing a Fitbit as he competes:\u00a0 to make an impact, wearables will be tailored to each athlete\u2019s bespoke needs.<\/span><\/p>\n

\n

Prediction 3: Wearables Won\u2019t Equal Personalized Medicine, Yet.<\/b><\/p>\n

Despite the hype generated by Jawbones and Fitbits, wearables won\u2019t make a widespread impact on personal health next year. For wearables to deliver on the promise of personalized medicine, healthcare professionals will need direct access to the data they generate about their patients so that time isn\u2019t wasted when early warning signs surface.\u00a0 Will device makers and physicians connect to build out the needed back-end? Will consumers want to grant this type of continuous access to their biometric data? In my view, the cultural hurdle is the bigger barrier than the technology, but neither will be addressed to make personalized medicine a reality in 2016.<\/p>\n

Prediction 4: The Dark Web: A Tool for Criminals in 2015, a Source of Security in 2016<\/b><\/p>\n

In 2015, pop culture fed the legend of the dark web\u00a0\u2013\u00a0the steamy digital back alley where criminals\u00a0sell their illicit goods and occasionally order hit men. Digitally speaking, the dark web is the dark web because it is not indexed by search engines. But that will change \u2013 not so it can be searched by you or me (it\u2019ll stay very dark), but so that the dark web will actually turn into a tool for the good guys.\u00a0 Counterintuitive?\u00a0 Let me explain: most companies now understand that for security breaches it is not a question of if, but when. With this accepted, companies will embrace technology that minimizes risk. How? By looking for data in the place data goes after<\/i> it\u2019s been stolen: the dark web. Software-driven tools that trawl the dark web as a means to identify stolen info will propagate in 2016. Eventually, use of these tools will reduce the amount of time security breaches last, while increasing the perishability of the data stolen. In doing so, companies will be able to take corrective action much more quickly to protect customers than they can today \u2013 all by using the dark web itself.<\/span><\/p>\n

Prediction 5: VR Will Bring the Stadium to Your Living Room<\/span><\/b><\/p>\n

Already you can buy a cheap set of VR goggles<\/a> to clip onto your smartphone, but who does that? No one \u2013 ah, ok, maybe a couple of you. But that\u2019s not the point. This is: Innovation in virtual- and augmented-reality technology will quicken, with entertainment leading the way.<\/p>\n

Imagine going to a rock concert where you can have a front row view of the stage and a backstage pass \u2013 without ever leaving your living room. Led by Facebook introducing Rift, consumers will get their hands on high quality VR. And sports leagues and entertainers \u2013 with their eyes on turning an 80,000 seat stadium into an 800,000 seat one \u2013 will seek to transform digitally to take advantage of this in order to leap ahead. Sports teams and major touring acts will offer the first of a set of totally immersive experiences \u2013 a 360 degree view from inside an F1 cockpit, a front row seat to U2 \u2013 that you can fully experience without getting off your couch. Except to dance. Or brace for impact.<\/u><\/u><\/span><\/p>\n

While I still think VR live streaming<\/i> will take more time than 2016 offers, these first offers will start to get people hooked. There\u2019s plenty of incentive. It\u2019s a <\/span>$4.5 billion opportunity for sports and entertainment<\/a> brands and it\u2019s a way for everyone else to avoid paying $15 for hot dogs and $100 for parking.<\/p>\n

Prediction 6: Software Eats The Car<\/b><\/p>\n

For a couple of years now I\u2019ve been talking about how electric power is not the most interesting new innovation in the automotive industry \u2013 software is, and specifically, automation through software.\u00a0 The mighty German and Japanese automakers are in a race unlike anything they\u2019ve ever seen before \u2013 a race to do to the car what Apple did to the phone.\u00a0 Having spent time playing with Tesla\u2019s new \u2018Autopilot\u2019 feature on my recent drive down Highway 101 to Carmel I\u2019m convinced more than ever that every car will go this way \u2013 and the pace will accelerate dramatically in 2016. And I don\u2019t just mean a self-driving car\u2026 but a car that connects to your Wi-Fi when you pull into your garage, a car that is continuously updated with new features, a car that becomes much smarter about you every time you drive it, a car that predicts your needs before you need them.\u00a0 All of this is enabled by software \u2026 and analytics on the data that software collects.\u00a0 In the next 10 years half the automakers we know today will be gone \u2013 eaten by software.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Jeremy Burton, President for Products & Marketing of EMC, shares his 2016 predictions.<\/p>\n","protected":false},"author":7,"featured_media":21135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[2293,98,96,651,120],"class_list":["post-21216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","tag-digital-business","tag-emc","tag-technology","tag-wearable-technology","tag-wireless-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/21216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=21216"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/21216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/21135"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=21216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=21216"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=21216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}