{"id":21092,"date":"2015-12-12T11:06:48","date_gmt":"2015-12-12T03:06:48","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=21092"},"modified":"2015-12-12T11:07:30","modified_gmt":"2015-12-12T03:07:30","slug":"study-finds-brand-reputation-costs-200000-to-repair-recommends-better-solutions","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2015\/12\/12\/study-finds-brand-reputation-costs-200000-to-repair-recommends-better-solutions\/","title":{"rendered":"Study finds brand reputation costs $200,000 to repair, recommends better solutions"},"content":{"rendered":"

Over half (57%) of companies admit that the information security incidents they experienced in the last year had a negative impact on their reputation. The average cost incurred per incident by small and medium-sized businesses was more than $8,000, while the damage to enterprises exceeded $200,000.\u00a0<\/span>These were the findings of a joint study<\/a>\u00a0 by Kaspersky Lab and B2B International.<\/span><\/strong><\/p>\n

\"Kaspersky\"<\/a><\/p>\n

In a competitive environment, successful businesses are built on more than just efficiency and product or service quality.\u00a0<\/span>Having the trust of customers and partners can yield higher profits, and a brand reputation plays a key role in establishing that trust.\u00a0<\/span>The loss of consumer confidence in a business often leads to lower profits, and sometimes to bankruptcy.<\/span><\/p>\n

In a recent study, Kaspersky Lab found that every second company affected by a data leak as a result of an information security incident suffered reputational damage.\u00a0<\/span>The average cost of brand damage caused by a single incident was approximately $8,000 for small and medium-sized businesses, and $200,000 for enterprises.\u00a0<\/span>Reputational damage depends directly on whether or not the incident becomes public knowledge.<\/span><\/p>\n

\"Cost<\/a>
\n\"Cost<\/a><\/p>\n

Twenty-two percent\u00a0of respondents stated that information about an incident at their company had leaked to the media and been made public.\u00a0<\/span>The extent of reputational damage can be measured by the amount a company has to spend to restore its image.\u00a0<\/span>Every fourth company (24%) was forced to seek assistance from external PR consultants.<\/span><\/p>\n

Interestingly, over the last three years, businesses have begun to pay more attention to a positive reputation.\u00a0<\/span>Compared to 2013, the number of those turning to third-party communication consultants for help has increased by more than 5%.<\/span><\/span><\/p>\n

“It doesn\u2019t matter how big or small your company is \u2013 a damaged reputation can harm any business equally,\u201d said\u00a0Konstantin Voronkov, head of endpoint product management, Kaspersky Lab.\u00a0<\/span><\/span>\u201cIn these circumstances, it is important to take all possible measures to ensure information security. Complex multi-tier protection of every element of the corporate IT infrastructure will help safeguard the company from both information leaks caused internally and hackers penetrating the network.”<\/span><\/span><\/p>\n

To provide multi-level information security, Kaspersky Lab offers solutions and services for every element of the corporate infrastructure.\u00a0<\/span><\/span>It includes integrated solutions such as<\/span> Kaspersky Endpoint Security<\/span><\/a> and Kaspersky Small Office Security<\/a>, and specialized solutions such as Kaspersky Security for Mobile<\/a>, Kaspersky Fraud Prevention<\/span><\/a>, and<\/span> Kaspersky Security for Virtualization<\/a>, while<\/span> extended support services<\/a> can make protection even more robust.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In a competitive environment, successful businesses are built on more than just efficiency and product or service quality. Having the trust of customers and partners can yield higher profits, and a brand reputation plays a key role in establishing that trust. The loss of consumer confidence in a business often leads to lower profits, and sometimes to bankruptcy.<\/p>\n","protected":false},"author":6,"featured_media":21094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[3869,1923,1481,117,54,96],"class_list":["post-21092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers","tag-brand-reputation","tag-cloud-security","tag-cybersecurity","tag-kaspersky-lab","tag-security","tag-technology"],"_links":{"self":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/21092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/comments?post=21092"}],"version-history":[{"count":0,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/posts\/21092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media\/21094"}],"wp:attachment":[{"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/media?parent=21092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/categories?post=21092"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.upgrademag.com\/web\/wp-json\/wp\/v2\/tags?post=21092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}