{"id":1733,"date":"2013-09-05T18:03:53","date_gmt":"2013-09-05T10:03:53","guid":{"rendered":"http:\/\/www.upgrademag.com\/web\/?p=1733"},"modified":"2013-09-05T18:03:53","modified_gmt":"2013-09-05T10:03:53","slug":"hp-makes-omni-channel-retailing-a-reality","status":"publish","type":"post","link":"http:\/\/www.upgrademag.com\/web\/2013\/09\/05\/hp-makes-omni-channel-retailing-a-reality\/","title":{"rendered":"HP makes omni-channel retailing a reality"},"content":{"rendered":"

HP has showcased its latest lineup of retail solutions that enable retailers to integrate the advantages of face-to-face with e-commerce to deliver more thoughtful, personalized engagements.<\/strong><\/p>\n

\u201cWe are excited to share with you the new lineup of retail solutions that we have at HP,\u201d said Albert Mateo, Country Manager, Printing and Personal Systems Group, HP Philippines, during the recently held HP Retail Therapy 2013 event. \u201cWe will demonstrate how we vertically integrate a lot of the innovations that we have, either from our mobility business to our point-of-sale (POS) or retail solutions.\u201d<\/p>\n

HP\u2019s end-to-end retail solutions focus on making omni-channel retailing a reality. As 90% of all transactions take place in the store, consumers are increasingly embracing digital technologies and devices in all aspects of their buying itinerary. This is very important as it helps attract new clients and retain existing customers.<\/p>\n

\u201cOmni-channel retailing requires a personalized and constant seamless experience across all channels,\u201d said Christian Charlton, HP\u2019s Retail Solutions Director, Printing and Personal Systems Group, Asia Pacific and Japan.<\/p>\n

At the HP Retail Therapy 2013 event, the company revealed its latest retail technologies, namely the HP ElitePad Mobile POS solution, the HP RP 7800 system, and the HP rp5800 retail solution.<\/p>\n

\"The<\/a>

The HP ElitePad Mobile POS solution<\/p><\/div>\n

Composed of HP ElitePad and an HP Retail Jacket, the HP ElitePad Mobile POS solution\u00a0 features a fully integrated design with built-in barcode scanner and magnetic stripe reader. The system integrates with a retailer\u2019s existing IT infrastructure, saving time and money by allowing them to easily connect to store systems.<\/p>\n

Charlton and Michelle Juliano, Market Development Manager, Value PC, HP Philippines, explain that the setup allows businesses to meet customer needs anywhere in the store with mobile POS and assisted selling capabilities.<\/p>\n

\u201cConsumers expect the same personalized experience they get online or on their mobile device in a retailer\u2019s brick-and-mortar store,\u201d said Charlton. \u201cWith the HP ElitePad Mobile POS solution, store managers and associates are empowered to move the sale from behind the counter, giving them the ability to assist the customer right on the sales floor for immediate customer satisfaction.\u201d<\/p>\n

HP ElitePad Mobile POS solution is powered by Intel 22760 Atom processor and runs using the preinstalled Windows 8 or Windows 8 Pro operating system. The unit also comes up with a standard integrated detachable hand strap so users can focus without worrying about grip fatigue; and an optional secondary battery which enables the solution to operate for extended hours.<\/p>\n

Space-saving retail system<\/strong><\/p>\n

\"HP<\/a>

HP RP 7800 system<\/p><\/div>\n

Powered by Quad-core 2nd Generation Intel Core processors with Intel vPro Technology, the HP RP7 Retail System, Model 7800 is a modern, space-saving system with all the capabilities of a traditional retail solution and a sleek design fits into retail and hospitality environments.<\/p>\n

Customized for everything a retailer needs, the next-generation all-in-one retail solution can either be used on a counter or can be mounted on a wall. It is powered by Windows 7 Professional operating system.<\/p>\n

Another flexible POS solution is the HP rp5800 Retail system which is designed within a kiosk enclosure or behind the scenes as a powerful back-office work station.<\/p>\n

The HP rp5800 retail platform consists of several HP peripherals: customer display, cash drawer, scanner, receipt printer, display arm, terminal enclosure, integration tray, and touch screen monitor. These are sold separately or as an optional feature.<\/p>\n

The system boasts of advanced performance features such as 2nd generation Intel Core processors with Intel vPro Technology, PC3 SDRAM, dual integrated graphics, and RAID support which helps it deliver the enhanced performance needed for a demanding retail operations, large installations, and POS multi-tasking. It has also a flexible design that can customize to fit the user\u2019s needs.<\/p>\n

Using Windows platform, the system improves productivity in retail operations while helping reduce costs.<\/p>\n

\"HP<\/a>

HP RP5800 Retail System<\/p><\/div>\n

<\/div>\n