Amid the slowdown in economic activity brought about by the pandemic, the e-commerce industry in Southeast Asia and the Philippines reported robust acceleration in its growth in 2021.
Martin Yu, director at Shopee Philippines, said that according to a Google report, the Philippines emerged as one of the fastest growing markets for e-commerce in the region, registering a 132% increase in gross merchandise value (GMV) compared with last year as more Filipinos began to buy and sell alike.
The performance of the e-commerce industry will continue to be on the uptrend as according to the survey, 68% of sellers are looking to increase their usage of digital marketing tools to grow their online business in the next five years as they adapt to the new needs of consumers. This was evident in Shopee which aims to be part of every Filipino’s digital journey in providing shopping campaigns and initiatives as it empowers all its partners’ growth.
“2021 was another opportunity to elevate the shopping experience of Filipinos. We ensure that our campaigns will enjoy by millions by working with more brands, sellers and talents,” said Yu.
Yu also cited the performance of Shopee’s previous shopping campaigns as more shoppers and sellers embrace e-commerce this year. In 3.3 and 4.4 Mega Shopping Day, Shopee introduced Willie Revillame as its first new local brand ambassador for the year. When 4.4 concluded, the platform had four-fold increase in terms of items sold vs. average day. For its 9.9 Super Shopping Day in September, Jackie Chan was the celebrity endorser and the campaign has over 45-million items sold in the first 99 minutes across all regions. To keep its momentum in the 10.10 Brands Festival with Kim Chiu as its endorser, users were treated to over 100,000 brand deals from their brands. Finally, during the first half of the Big Christmas Sale in 11.11, Shopee once again treated Filipinos to a shopping experience with Jose Mari Chan as its brand ambassador, where it saw PhP2-billion items sold across the region. In 11.11, Shopee Mall reported almost 20-fold increase in orders in a regular day as Filipinos had more reasons to shop with more brands.
Meanwhile, Shopee wraps up 2021 with its annual 12.12 Big Christmas Sale which offers platform users with more items and brands, giveaways and promotions, discounts, all-day free shipping at P0 minimum spend and other deals as well as games, contests, and entertainment featuring local and international stars. From December 1 to 12, users can win a total of PhP12-million in prizes by playing Shopee Celebrity Pamasko on the app. For this annual campaign, Shopee welcomes first-ever celebrity father-and-daughter brand ambassadors, Dingdong and Zia Dantes.
“Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online. We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season,” said Yu.
