As a move to adapt to the “new normal”, Suzuki Philippines launched a new website feature that will help minimize the social interactions between customers and dealership staff, thereby promote social distancing.
This new feature is an online Auto Loan function that lets customers apply for a loan for any of the brand’s vehicle offerings. The feature directs customers to their preferred bank’s website. From there, they accomplish forms, and then the bank of choice will review the application and will decide to grant the loan if they are eligible.
The development was done with Suzuki’s bank partners, i.e.: Bank of Commerce, Bank of the Philippine Islands, Chinabank Savings, East West Bank, Maybank, PS Bank, RCBC, Robinsons Bank, UCPB, and Yulon Finance.
According to the company, this move “is rooted in the realization that during this time of uncertainty, consumers are longing for a sense of security and reliability, more than just the product itself.”